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AQA Business Notes - A level Content (Book 2)

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These AS notes have been written based on the textbook provided by AQA and came be a very useful study guide when revising for your exams. The notes provide an in-depth and a broad range of key terms, theories and application which are extremely useful when learning business at A level. I have cons...

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  • June 5, 2019
  • 69
  • 2018/2019
  • Study guide

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Unit 7 – Analysing the Strategic Position of a business

Chapter 1 – Mission, Corporate Objectives and Strategy
Mission – An organisation’s aims or long-term intentions, its ultimate purpose; a business
mission is sometimes the same as its corporate aims.

Mission and Vision statements are important because:

• They communicate the purpose and the values of an organisation to its stakeholders
• They inform the strategy adopted by an organisation
• They enable measurable goals and objectives to be identified

Factors that influence the mission of a business

• The size of the business
• The range of activities undertaken by the business
• The nature of owners and important stakeholders in a business
• Changes over time
• The actual performance of an organisation
• External Factors
• A business’s strengths and opportunities
• The extent to which a business demonstrates social responsibility in its actions

Corporate Objectives – Goals of the whole organisation rather than of different elements of
the organisation. They are set in order to co-ordinate the activities of, give a sense of
direction to, and guide the actions of the whole organisation. They are dictated by the
mission and the corporate aims of an organisation

Internal Influences on objectives and decisions

• Business Ownership (profit making or non-profit making business)
• Relative power of stakeholders
• Ethics
• Business Culture
• Resource constraints

External Influences on objectives and decisions

• Pressure for short-termism (where business’ focus on short-term profit objectives
rather than long-term profit performance objectives)
• The external environment

Long- and short-term influences on objectives and decision making




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