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Business 101_ Chapter 15

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Business 101_ Chapter 15

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  • June 3, 2024
  • 3
  • 2023/2024
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Business 101: Chapter 15
Administered Distribution System - ANS-A system in which producers manage all the
marketing functions at the retail level.

Agents/Brokers - ANS-Marketing intermediaries who bring buyers and sellers together
and assist in negotiating an exchange but don't take title to the goods.

Cash-and-Carry Wholesalers - ANS-Serve mostly smaller retailers with a limited
assortment of products.

Channel of Distribution - ANS-Consist of whole set of marketing intermediaries, such as
agents, brokers, wholesalers, and retailers, that join together to to transport and store
goods in their path from producers to consumers.

Contractual Distribution System - ANS-When members are bound to cooperate rough
contractual agreements.

Corporate Distribution System - ANS-One firm that owns all the organizations in the
channel of distribution.

Direct Marketing - ANS-Any activity that directly links manufacturers or intermediaries
with the ultimate consumer .

Direct Selling - ANS-Reaches consumers in their homes or workplaces.

Drop Shippers - ANS-Solicit orders from retailers and other wholesalers and have the
merchandise shipped directly from a producer to a buyer.

Electronic Retailing - ANS-Selling goods and services to ultimate consumers online.

Exclusive Distribution - ANS-The use of only on retail outlet in a given geographic area.

Freight Forwarder - ANS-Many small shipments that are together that create a single
large one that can be transported cost-effectively by truck or train.

Inbound Logistics - ANS-Brings raw materials, packaging, other goods and services,
and information from suppliers to producers.

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