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Chapter 3_ Buying Behavior and the Buying Process

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Chapter 3_ Buying Behavior and the Buying Process

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  • June 3, 2024
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  • 2023/2024
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modockochieng06
MCB 2010 - Test 5 (Chapters. 11, 12, 13, 14,
& 15)
Acute Infection - ANS-Infection that comes on rapidly but with short lived effects.

AIDS - ANS-An acquired immunodeficiency due to the HIV infection.

Artificially acquired active immunity - ANS-Immunizations or vaccines.

Artificially acquired passive immunity - ANS-Immune globulin injections.

Attenuated whole vaccine - ANS-To use a weakened version of an antigen.

B and T Cells - ANS-They are both produced in the bone marrow
B cells mature in the bone marrow
T cells reach maturity in the thymus gland
They both do surveillance in the lymphatic tissues

Basophils - ANS-Apart of the inflammatory response that release histamines for
vasodilation and bronchial constriction.

Chronic Infection - ANS-An infection that progresses over a long period of time.

Complement Activation - ANS-A blood or serum
Activation = classical (antigen-antibody complex) .vs. alternative (presence of antigens)
Function = inflammation, cytolysis, and opsonization
Location = Plasma

Conjugated vaccine - ANS-To combine more than one vaccine to get an enhanced
performance.

Cytotoxic T Cell (CD8) - ANS-Attack infected cells, foreign tissues, and cancer cells.
Recognize MHC 1 maker antigens.

DiGeorge Syndrome - ANS-Lack of the thymus gland.

, Endotoxin - ANS-A bacterial toxin composed of a phospholipid-polysaccharide complex
that is an intergral part of gram negative bacterial cell walls that can cause shock and
fever.

Eosinophils - ANS-Active in worm and fungal infections and allergy and inflammatory
reactions.

Epidemiology - ANS-The study of diseases in populations.

Exotoxin - ANS-A protein that is secreted and acts on a specific cellular target.

First Line of Defense - ANS-A surface of protection composed of anatomical and
physiological barriers that keeps microbes from penetrating sterile body compartments.
(Exa. = skin and mucous membrane.)

Focal Infection - ANS-Infectious agent that spreads from a local site and is carried to
other tissues.

Genotypic Testing - ANS-The analysis of a microbe's DNA or RNA.

Helper T Cell (CD4) - ANS-Activate B cells and other T cells. Recognize MHC 2 maker
antigens.

How and when do we obtain our normal flora? - ANS-Normal flora is obtained after birth
through contact of the birth process and people touching the newborn.

IgA - ANS-Secretory antibodies often found on the mucus membranes.

IgD - ANS-Found on B cells that surface recognition molecules that initiate the immune
response.

IgE - ANS-On basophils and mast cells involved in allergic reactions and the antibody
depends on a mediated cytotoxic cell.

IgG - ANS-Involved in neutralizing toxins, viruses, and in enhancing phagocytosis.
Memory antibodies acquired immunity.

IgM - ANS-Involved in neutralizing bacteria and agglutination of antigens which are the
first responders.

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