Exam (elaborations)
APR 303 EXAM 2
- Module
- Accounting 405
- Institution
- Accounting 405
Exam of 18 pages for the course Accounting 405 at Accounting 405 (APR 303 EXAM 2)
[Show more]
Seller
Follow
Content preview
APR 303 EXAM 24 steps of the decision making framework - ANS-1. Question
2. Curate
3. Analyze
4. Optimize
Descriptive questions ask - ANS-what happened (ex: how many active users did we
have yesterday?)
Diagnostic questions ask - ANS-why something happened
Predictive questions ask - ANS-what will happen in the future
Prescriptive questions ask - ANS-how we can make something happen
Curate: - ANS-to collect and organize data
Optimize: - ANS-translate data into actions
Business data - ANS-operational data on customers, transactions, processes, sales,
employees, and partners
Business data is often referred to as.... - ANS-primary data
Data broker - ANS-an entity that collects and stores personal information about
consumers, then sells that information to other organizations
measurement error - ANS-data collected from a non representative sample
data entry error - ANS-data is incorrectly recorded
data integration error - ANS-data is imported or joined with other sources incorrectly
calculation error - ANS-inaccurate formulas or calculations produce invalid outputs
data cleaning - ANS-the process of manually updating data to be consistent, accurate,
and complete
,Metadata - ANS-data about data (ex: when the data was imported)
Taxonomy - ANS-classifying data variables into categories (a form of metadata)
4 publics that help facilitate success: - ANS-Media, Opinion leaders, allies, regulators
Haagan-Dazs Case Study - ANS-Highlighted the importance of the honey bee, where
invited to congress to speak for their work
Data is a.... - ANS-RESOURCE
Information focuses on the... - ANS-content and channels of communication. It plays out
as press agentry and public information.
Persuasion focuses on... - ANS-ethical attempts to influence people asymmetric, with a
focus on advocacy and attempts to influence.
Dialogue focuses on... - ANS-conscious interaction of two parties in communication for
the purpose of mutual understanding in a symmetric relationship.
mathematical theory of communication: - ANS-a theory that identifies a model for
one-way communication, moving from sender to receiver.
cybernetic model of communication: - ANS-is a theory that identifies a model for
two-way communication, moving from sender to receiver and returning via feedback.
Both the sender and receiver decode and encode messages, which is returned and
creates noise
Cybernetic model flow (circle): - ANS-Sender --> encoding --> sends message-->
decoding --> receiver --> encoding --> sends feeback (potential for noise)
--> decoding --> sender.... etc.... etc....
sender - ANS-the person or organization originating communication, crafts a message,
the content of communication, using verbal and/or nonverbal symbols.
encoding: - ANS-a process in creating a message with a specific meaning that can be
interpreted by a receiver with approximately the same meaning
decoding: - ANS-a process by a message receiver in interpreting the intended message
of the sender.
, feedback: - ANS-communication by a message receiver sent back to the sender.
Noise - ANS-is any interference that limits the ability of the channel to carry a message
faithfully from sender to receiver. Such interference can be in the encoding or decoding
of the message or in the channels used to transmit the message. Noise may be
physical, psychological, semantic, or demographic.
persuasion: - ANS-is a conceptual approach to communication that focuses on ethical
attempts to influence people.
propaganda: - ANS-a debasement of persuasive communication associated with
half-truths and hidden agendas.
Dialogue - ANS-is a conceptual model of communication that focuses on conscious
interaction of two parties in communication for the purpose of mutual understanding in a
symbiotic relationship.
Dialogue involves four goals useful to public relations: - ANS-1. Nurturing a sincere
information exchange between individuals or groups.
2. Helping communication partners make responsible and mutually acceptable
decisions.
3. Reviving the original vitality of a relationship.
4. Deepening a relationship that continues to unite communication partners ever more
closely.
Two management practices of dialogue: - ANS-- Consensus building identifies and then
prevents or overcomes barriers between people and/or organizations.
- Conflict resolution involves making peace and restoring harmony, with communication
as the primary tool.
rhetoric: - ANS-the art of using words effectively in speaking and writing for the purpose
of influencing, persuading, or entertaining.
verbal evidence: - ANS-a type of proof claim in a discussion or argument based not on
physical evidence but rather on words and ideas.
apologetics: - ANS-the systematic attempt to explain the reasonableness of religious
faith and to refute opposing arguments, and homiletics, the study and application of
effective communication for preaching.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller denicetho. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £7.16. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67096 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now