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CAA201 - Chapter 10
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- CSB337 Exam Revision
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- CSB337 Exam Revision
Exam of 14 pages for the course CSB337 Exam Revision at CSB337 Exam Revision (CAA201 - Chapter 10)
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CAA201 - Chapter 10Which of the following is NOT a key reason designers focus on the use of visuals in
advertising?
A) anchor associations
B) cement belief
C) communicate quickly
D) replace copy
E) tell interesting stories - correct answer-D
In most marketing communication, the power to get attention lies primarily with the
________.
A) visual
B) audio
C) script
D) copy
E) sound effects - correct answer-A
Who is the person most responsible for designing images that tell stories and create brand
impressions in an advertisement?
A) copywriter
B) art director
C) producer
D) designer
E) photographer - correct answer-B
A(n) ________ is the imprint used for immediate identification of a brand or company.
A) icon
B) logo
C) brand image
D) design
E) thumbnail - correct answer-B
Images from collections of copyright-free art that anyone who buys the service can use are
known as ________.
A) sepia images
B) die-cut images
C) process images
D) public art
E) clip art - correct answer-E
Copywriters and art directors who imagine what the finished ad might look like are engaged
in ________.
A) visualization
B) dubbing
C) post production
, D) stop action
E) surrealism - correct answer-A
Which of the following is NOT included in the art director's toolkit for print advertising?
A) photos
B) illustrations
C) typefaces
D) layout
E) dubbing - correct answer-E
When art directors use the word art, they usually mean ________.
A) photographs
B) illustrations
C) color
D) A and B
E) A, B, and C - correct answer-D
Which of the following statements about photographs and illustrations is false?
A) Most people feel that photographs lie because it is so easy to alter them with computer
technology.
B) A photograph is more realistic and an illustration is more fanciful.
C) Illustrations eliminate many of the details you see in a photograph.
D) Illustrations can focus attention on key details of the image.
E) Illustrations can intensify meanings and moods. - correct answer-A
Which of the following is a reason color is used in advertisements?
A) attract attention
B) provide realism
C) establish moods
D) build brand identity
E) all of the above - correct answer-E
The use of _______ lends a dignity and sophistication to a visual.
A) full color
B) spot color
C) blue and yellow
D) red and orange
E) black and white - correct answer-E
A second color used in addition to black-and-white is known as ________.
A) mono color
B) single color
C) spot color
D) limited color
E) contrast color - correct answer-C
Warm colors such as red, yellow, and orange convey ________.
A) intellect
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