Exam (elaborations)
CAA201 - Chapter 19.
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- CSB337 Exam Revision
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- CSB337 Exam Revision
CAA201 - Chapter 19.
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CAA201 - Chapter 1e - correct answer-Which of the following is considered a "key player" in the
marketing industry?
a. marketer
b. suppliers or vendors
c. distributors or retailers
d. agencies
e. all of the above
a - correct answer-Which key player in marketing is the organization, company, or
manufacturer producing the product and offering it for sale?
a. marketer
b. supplier or vendor
c. distributor or retailer
d. agency
e. brand manager
c - correct answer-In most companies of any size, the marketing function is handled
by a(n) ________.
a. agency
b. consultant
c. marketing department
d. brand manager
e. advertising department
d - correct answer-Who is responsible for all the strategic decisions relating to a
brand's product design and manufacture as well as the brand's pricing, distribution,
and marketing communications?
a. marketing manager
b. vice-president of marketing
c. director of marketing
d. brand manager
e. advertising manager
c - correct answer-The materials and ingredients used in producing the product are
obtained from other companies who are referred to as ________.
a. marketers
b. suppliers or vendors
c. distributors or retailers
d. agencies
e. supply chainers
,c - correct answer-The complex network of suppliers who produce components and
ingredients that are then sold to the manufacturer is known as the ________.
a. network chain
b. channel of distribution
c. supply chain
d. ingredient chain
e. distribution chain
a - correct answer-In marketing theory, every contribution from the supply chain adds
________ to the product.
a. value
b. costs
c. complexity
d. convenience
e. ingredients
b - correct answer-________ means acknowledging a supplier's brand as an
important product feature.
a. Co-branding
b. Ingredient branding
c. Inside branding
d. Inclusive branding
e. Shared branding
b - correct answer-The ________ refers to the various companies that are involved
in moving a product from its manufacturer into the hands of its buyer.
a. network chain
b. distribution chain
c. supply chain
d. ingredient chain
e. promotion network
d - correct answer-Which of the following types of businesses is NOT considered
part of the distribution chain?
a. dealers
b. wholesalers
c. brokers
d. vendors
e. retailers
c - correct answer-Wholesalers primarily use which promotion tool?
a. advertising
b. public relations
c. personal selling
, d. television
e. all of the above
a - correct answer-Which of the following is NOT a media vehicle typically used by
wholesalers?
a. television
b. direct mail
c. trade papers
d. catalogs
e. all of the above are typically used by wholesalers
a - correct answer-To whom is retailers' advertising directed?
a. their customers
b. wholesalers
c. brokers
d. manufacturers
e. customers of the manufacturers
a - correct answer-What term is used to mean a place or a particular type of buyer?
a. market
b. customer
c. channel
d. target
e. segment
d - correct answer-The percentage of the total market in a product category that buys
a particular brand is known as ________.
a. share of voice
b. market segment
c. consumer market
d. share of market
e. industrial market
e - correct answer-Which of the following is NOT considered a main type of market?
a. consumer
b. business-to-business (industrial)
c. reseller
d. institutional
e. media
a - correct answer-________ markets consist of people who buy products and
services for personal or household use.
a. Consumer
b. Business-to-business (industrial)
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