CAA201: Part 1, CAA201: Part 2 ,
CAA201: Part 3 , CAA201: Part 4 ,
CAA201: Part 5
What do critics of advertising say?
a. Advertising is merely a fashion guide and not informative.
b. Advertising is a waste of an organization's resources.
c. Advertising is merely entertaining and not informative.
d. Advertising makes people do things they do not want to do.
e. Advertising influences the editorial content or programming in which it is placed. - correct
answer-d
Which of the following is NOT a component of advertising?
a. paid form of communication
b. sponsor is identified
c. usually personal in nature
d. tries to inform, persuade, or influence the audience
e. uses mass media - correct answer-c
Paid persuasive communication that uses nonpersonal mass media to reach broad
audiences—as well as other forms of interactive communication—to connect an identified
sponsor with a target audience is known as ________.
a. advertising
b. personal selling
c. public relations
d. sponsorship
e. marketing communication - correct answer-a
Which of the following is considered to be a fundamental concept of advertising?
a. strategy
b. creative idea
c. execution
d. media
e. all of the above - correct answer-e
___________ is the logic and planning behind the advertisement that gives it direction and
focus.
a. Creative idea
b. Execution
c. Media
d. Strategy
e. Idea generation - correct answer-d
,Strategy, the creative idea, the advertising executions, and the media must work in concert
for an ad to be truly ________.
a. efficient
b. effective
c. creative
d. interesting
e. entertaining - correct answer-b
In which fundamental concept of advertising does the advertiser develop the ad to meet
specific objectives, carefully direct it to a certain audience, create its message to speak to
that audience's most important concerns, and run it in media that will reach its audience
most effectively?
a. advertising strategy
b. creative strategy
c. execution strategy
d. media strategy
e. evaluation strategy - correct answer-a
The ________ is the ad's central idea that grabs your attention and sticks in your memory.
a. advertising strategy
b. creative concept
c. creative execution
d. creative media
e. tagline - correct answer-b
Which best describes a critical aspect of advertising that drives the entire field of
advertising?
a. strategic
b. media
c. nonpersonal
d. mass
e. creative - correct answer-e
Which fundamental concept of advertising involves the details, the photography, the writing,
the acting, the setting, the printing, and the way the product is depicted all reflecting the
highest production values available to the industry?
a. advertising strategy
b. creative idea
c. creative execution
d. creative media
e. creative strategy - correct answer-c
Which advertising approach uses reasons to persuade consumers?
a. mass-sell
b. logical-sell
c. hard-sell
d. soft-sell
e. informative-sell - correct answer-c
,Which advertising approach builds an image for a brand and attempts to touch consumers'
emotions?
a. mass-sell
b. logical-sell
c. hard-sell
d. soft-sell
e. emotional-sell - correct answer-d
What is meant by the term effective with respect to advertising?
a. The advertising delivers the results the marketer has specified for the advertising.
b. The advertising wins creativity awards, such as the EFFIE or the CLIO.
c. The advertising is remembered by at least 50 percent of the target audience.
d. The advertising resulted in increased sales.
e. The advertising media exposure was purchased at the lowest possible cost to reach the
target audience - correct answer-a
Which of the following is NOT a role that advertising plays in business and in society?
a. marketing
b. communication
c. economic
d. network
e. all of the above - correct answer-d
Which of the following is a role advertising plays in business and in society?
a. marketing
b. communication
c. economic
d. societal
e. all of the above - correct answer-e
The process a business uses to satisfy consumer needs and wants by providing goods and
services is called ________.
a. exchange
b. economics
c. marketing
d. accounting
e. value - correct answer-c
Computers, automobiles, and toothpaste are all examples of ________.
a. services
b. ideas
c. exchanges
d. goods
e. markets - correct answer-d
The classification to which a product is assigned is known as the ________.
a. product category
, b. good
c. service
d. product class
e. product mix - correct answer-a
The particular group of consumers thought to be potential customers for the goods and
services of an organization constitute the ________.
a. product category
b. demographic segment
c. product use segment
d. feasible market
e. target market - correct answer-e
The target market of an organization is ________.
a. demographically homogeneous
b. the particular group of consumers thought to be potential customers for the organization's
goods and services
c. the largest market segment
d. made up of services and ideas, as well as goods
e. referred to as the marketing objective - correct answer-b
Which of the following statements is true?
a. Product category refers to whether the product is a good, a service, or an idea.
b. The term product refers only to tangible goods, such as automobiles, clothing, or soft
drinks.
c. A product can be services and ideas, as well as goods.
d. Advertising is the process a business uses to satisfy consumer needs and wants by
providing goods and services to a target market.
e. A tagline is the distinctive identity of a particular product that distinguishes it from its
competitors. - correct answer-c
Which of the following is NOT considered a tool available in the marketing mix?
a. product
b. distribution
c. price
d. marketing communication
e. all of the above - correct answer-e
The four tools of product , price, place (distribution), and promotion are collectively referred
to as the ________.
a. product mix
b. promotion mix
c. marketing mix
d. marketing elements
e. exchange elements - correct answer-c
The marketing mix is also known as the ________.
a. four Es
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller denicetho. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £7.16. You're not tied to anything after your purchase.
