Exam (elaborations)
Quinnipiac MK201 Consumer Behavior Final Questions and Answers with complete solution
- Module
- Institution
Attitude - lasting (endures over time), general evaluation of people, objects, advertisements, or issues Attitude object - Anything one has an attitude toward Affect Behavior Cognition - ABC model of attitudes (3 components) Attitude Affect - the way a consumer feels about an attitude object ...
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