Summary
Summary Marketing notes
Includes a summarised version of the topics that you need for the exam.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Seller
Follow
Content preview
Report 1 -Introduction
-Summarise the business !
-Explain what you’ve been asked to do in order to achieve the company’s aim!
-Explain which of the two options you’re choosing and for what reason!
-Explain the chosen marketing message and how it’ll benefit the company!
-‘For this activity I have been asked to prepare a rationale for … in order to … To achieve
this the company will either be … I have chosen to follow the promotional strategy of …
as I believe … My chosen marketing message will be to promote … as a …This will
demonstrate …’!
Aims & Objectives
-State main aim from briefing, and a rough idea of what will need to be done to achieve it!
-State a personal marketing aim for the company!
-Give 3/4 SMART objectives (Specific, Measurable, Assignable, Realistic, Time bound)
that relates to the business’ aim!
-Using data from the case study justifies the realism of the objective !
-What’ll be done, why will it help, who will help, and when will it be completed !
Justification (SWOT & PESTLE)
-SWOT formatted in a table, 3-4 well explained points for each SWOT factor!
-Each point should explain why it is a strength, weakness, opportunity or threat to the
business and should be backed up from the case study!
-PESTLE formatted in six short paragraphs, (Political, Economic, Social, Technological,
Legal, Environmental)!
-Each point should explain how it’ll affect the business and how they might react - backed
up by case study !
Reliability/Validity of research
-Two paragraphs on the reliability/validity research you’ve used!
-Reliability - are the sources based on opinion or fact? Is the sample size of the research
are they enough to make a judgement? How could this be improved?!
-Validity - Is the research you’ve used up-to-date and relevant to the point you're making!
Report 2 -
Introduction
-Explain this section will include a full marketing plan including the budgets, timescales,
and recommended strategies for the company based on the 7 P’s of marketing !
Marketing Mix
-Seven short paragraphs on seven recommendations for each of the 7 p’s (Product,
Price, Place, Promotion, People, Physical, and Process) of the marketing mix, based
on the market (size of market, target market, competitors etc), Aims and Objectives, and
Marketing Message!
-Also use data/evidence from case study to explain how each recommendation will help
the business to achieve the objectives and convey the marketing message!
-Also explain any negatives to any recommendations!
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller muhsinaa. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £3.06. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73216 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now