CCI 150 UTK Test 1
4 schools in college of communication - ANS-Advertising
Communication Studies
Journalism and Electronic Media
Public Relations
Which ones offer a minor? - ANS-information studies and technology
Journalism and Electronic Media
Which one offers ONLY a minor to undergraduates? - ANS-
Areas of specialization in Journalism - ANS-strong written and visual communication
skills
Examples of jobs - ANS-
Who/ What owns most major media? - ANS-Corporate chains, Businesses
Major ways media make money - ANS-Advertising
Subscription/ Circulation Revenue
Audience Donations
Private Support
"Media are pervasive" - ANS-We know what we know from media
Media are everywhere and influential
Primary types of mass media - ANS-Print- books, magazines, newspapers
Electronic- radio, tv, internet
Chemical Old Fashion Film- film movies
Mass Media Models: Elitist/ Populist - ANS-Elitist: sophisiticated, you can learn from it
(ex: Econ mag)
Populist: "light reading" (ex: celebrity news)
Economic Imperative - ANS-Must make $ to stay in business-- many decisions based
on this
What is demassification and why does it happen? - ANS-OPPOSITE of mass media
, --Proliferation of media (lots more choices) causes this trend
--fragmented audiences with more choices
--gives advertisers more choices
Mass Media - ANS-audience is consuming same message at the same time
Targeted media - ANS-caused by demassification
-something for everyone
-match an advertiser with an audience
What causes media to change? - ANS-MONEY
POWER
TECHNOLOGY
Convergence - ANS-coming together and blurring of different types of media
Convergence at NYT - ANS-NYT.com
-audio with still photo slideshow
-feature stories as conveyed media
the one constant in media - ANS-CHANGE
infotainment - ANS-blend of information and entertainment -we expect both
Marshall Mcluhan - ANS-said "medium is the message"
Vertically Integrated Corporation - ANS-huge company owns a lot of smaller related
companies
How does a student benefit from studying abroad? - ANS-experience in other cultures
Can the HOPE scholarship and other financial aid be applied to the cost of study
abroad? - ANS-yes
Can students take study abroad courses for
UT credit? - ANS-yes
Is it possible to do internships as a part of a study abroad program? - ANS-yes
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