Exam (elaborations)
SMAD 150 JMU Final
- Module
- JMU SMAD 150: EXAM 2
- Institution
- JMU SMAD 150: EXAM 2
Exam of 3 pages for the course JMU SMAD 150: EXAM 2 at JMU SMAD 150: EXAM 2 (SMAD 150 JMU Final)
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SMAD 150 JMU Final4 dimensions of media literacy - ANS-communication technologies, economics of
mediated communication, meaning of messages in the media
bullet theory - ANS-assumes audience is passive, inject with ideas
uses and gratifications theory - ANS-you seek out what you want, entertainment,
information, identity, social interaction
reception analysis theory - ANS-acquisition of meaning only during reception, lies within
the viewer, individualistic
agenda setting theory - ANS-media can influence importance of topics to the public
social learning theory - ANS-we make decisions and learn about our world based on
what we're surrounded by
cultivation theory - ANS-we learn about our world from media
janus principle - ANS-duality of everything, good and bad side
consumer culture - ANS-materialistic, acquisition of things
commodity self - ANS-idea that we are the sum of the products that we consume, tied to
our identity
concentration of ownership - ANS-process by which few organizations control the mass
media, the big 6 are GE, Viacom, Disney, CBS, News Corp, and Time Warner
mean world syndrome - ANS-appearance of a more violent reality based on the tv and
media watched
happy violence - ANS-making violence cool and ending well, entertaining
casting and fate - ANS-characters who populate media that we evaluate to be the good
guy or the bad guy
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