Exam (elaborations)
SMAD 150
- Module
- JMU SMAD 150: EXAM 2
- Institution
- JMU SMAD 150: EXAM 2
Exam of 4 pages for the course JMU SMAD 150: EXAM 2 at JMU SMAD 150: EXAM 2 (SMAD 150)
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SMAD 150Agenda Setting Theory - ANS-if a news item is covered frequently and prominently, the
audience will regard the issue as more important. How messages in the news media
order what we think about.
Cultivation Theory - ANS-The process by which media shape our view of the world and
cultivate our widely shared conceptions of reality. How the media over time encourage
particular worldviews in us through the
"common symbolic environment"of television and movies.
Media Effects - ANS-
Bullet Theory - ANS-How and when the media have a direct and immediate impact
upon us
Uses and Gratification Theory - ANS-How we use the media in everyday life to satisfy
our personal and social needs.
Reception Analysis Theory - ANS-How we construct our own meanings out of the
messages we are exposed to in the media.
Social Learning Theory - ANS-How, when, and why we imitate the behaviors we see
dramatized in media narratives and ads.
indecency - ANS-an indecent act, gesture, or expression.
public interest - ANS-appeal or relevance to the general populace
mean world syndrome - ANS-"heavy viewers" have a heightened perception of personal
danger and risk than "light viewers"
happy violence - ANS-the function of humor in violent entertainment
casting - ANS-characters who populate the world of media
fate - ANS-evaluation of characters as "good" or "bad" ; outcome to which they are
destined.
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