Exam (elaborations)
SMAD 150 final.
- Module
- JMU SMAD 150: EXAM 2
- Institution
- JMU SMAD 150: EXAM 2
Exam of 3 pages for the course JMU SMAD 150: EXAM 2 at JMU SMAD 150: EXAM 2 (SMAD 150 final.)
[Show more]
Seller
Follow
Content preview
SMAD 150 finalMedia ownership patterns show a strong movement away from _________ and toward
__________ - ANS-localism, concentration
Are media companies monopolistic? - ANS-No, they are oligopolistic, meaning a few
companies control most of the content.
How are media different from other businesses? - ANS-They deliver information, so they
are constitutionally protected and must factor in social responsibility.
Key values of localism - ANS-Power is better shared among many people. Everyone
has a voice and can influence decisions.
Key values of efficiency - ANS-Power is best concentrated among a few people. These
few can make decisions well and quickly, maximizing profits.
Benefits of localism in the media - ANS-Shared power involved more people in the
decision making process and better serves the public interest.
Key players in the trend away from localism and toward concentrated ownership -
ANS-the broadcast industry, US Congress, and the FCC
Benefits of efficiency in the media - ANS-Concentration of power means growth, uniform
products, and low prices.
Issues of concern with efficiency in the media - ANS-Increased barriers to entry; small
companies go out of business or are bought by big companies; danger of narrowing the
range of voices
Recent mergers - ANS-Disney and 21st century fox. AT&T and Time Warner
Three types of mergers - ANS-Horizontal, Vertical, and conglomerate
Horizontal merger - ANS-one company buys another company of the same type;
increases outlets for the same product. Ex.) Disney and 21st Century Fox
Vertical merger - ANS-one company buys suppliers and/or distributors; integrates
production and distribution. Ex.) AT&T and Time Warner
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller denicetho. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £7.16. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79223 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now