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SMAD 150 FINAL (JMU).
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- JMU SMAD 150: EXAM 2
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- JMU SMAD 150: EXAM 2
SMAD 150 FINAL (JMU).
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SMAD 150 FINAL (JMU)communications technology - ANS-being media literate means understanding how new
media change (and are changed by) the cultures that adopt them
economics of mediated communication - ANS-how ownership and profit influence who
gets to say (and sell) what to whom
functions of media in everyday life - ANS-becoming aware of how you use media & their
contents to satisfy your personal and social needs
meaning of messages in the media - ANS-questioning how others select & shape the
"stories" that validate (or negate) your life
the bullet theory (20s - 30s) - ANS-how and when the media have a direct and
immediate impact upon us
limited effects (40s - 50s) - ANS-media principally reinforce existing beliefs
specific effects (60s - present) - ANS-media has specific effects on specific individuals
uses & gratifications theory - ANS-how we use the media in everyday life to satisfy our
personal and social needs
reception analysis theory - ANS-how we construct our own meanings out of the
messages we are exposed to in the media
agenda-setting theory - ANS-how messages in the news media order what we think
about
social learning theory - ANS-- modeling
- observational learning
- inhibition and disinhibition
cultivation theory - ANS-how the media over time encourage particular world-views in us
through the "common symbolic environment" of television and movies
"What does ATT, Time Warner merger mean?" -- video - ANS-- biggest deal of its time
- telephone has become television
, - industry consolidation
- sometimes mergers go wrong
- not going to be able to offer exclusive access to time warner content
"How Sinclair broadcasting puts a partisan tilt on trusted local news" -- video - ANS--
many Americans trust local news more
- 130 stations
- Sinclair addressing political issues and broadcasting to all local stations - "must runs"
- conservative
- trying to merge and expand
- people trust local news
- payed promotions disguised as news segments
- FCC rules changing to make monopolization easier
-
"Network Neutrality Explained" -- video - ANS-- keeping the net the way it is today
- set of rules FCC made in 2010 to prevent speed traps
- speeding up/slowing down/blocking
"President Obama on Network Neutrality" -- video - ANS-- net neutrality gives
innovators the chance to thrive
- wants to keep internet free and open
- companies shouldn't choose what websites you can visit
- wants FCC to realize internet it central part of everyday life/communication for most
"What a Rollback of Net Neutrality Means" -- video - ANS-- "light touch approach" will
boost investment, innovation and competition
- wants to go back before the Obama era
- Pai - there's no proof that these restrictions were useful
- reverses what the internet is meant to be
"The Price of Pleasure" -- video - ANS-- internet has contributed to skyrocketing
production + distribution of porn
- $10 billion business
- close ties with telecom companies
- free speech coalition
- CGI child porn made legal - Ashcroft vs Free Speech
- watching porn is normal male behavior
- Howard Stern
- music videos use porn performers/hip hop
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