UTK cci 150 final exam
CMS stands for? this allows users to post online without knowing special code or
owning special software - ANS-content management system
CMYK, or how color is defined for printing - ANS-cyan/magenta/yellow/black
URL or the address of a website - ANS-uniform resource locator
SEO or the method of tagging and organizing content so that it shows up at the top of a
google search - ANS-search engine optimization
HTTP or the protocol through which web browsers and servers find each other -
ANS-hypertext transfer protocol
this type of noise happens to your classmate who is too hungover to hear the lecture -
ANS-physiological noise
this type of noise happens when you can't hear the lecture because your classmate is
talking - ANS-physical noise
this type of noise occurs when your english friend asks for the loo instead of the
bathroom - ANS-semantic noise
this type of noise occurs when you try to discuss politics with someone who is
uninterested but you can't hear them, anyway, because you're sick and stopped up -
ANS-psychological and physiological noise
this type of noise occurs when a yankees fan and a red sox fan disagree over which
team is easier to hate - ANS-psychological noise
this is the term for media telling us what to think about - ANS-agenda setting
true or false? in the US, advertising and mass media have a symbiotic relationship -
ANS-true
this term takes effect when I don't think I'm affected by violence in media, but I do worry
that it affects my neighbors - ANS-third person effect
, this term, thanks to George Gerbner, leads us to believe that people who watch a lot of
TV tend to be more fearful than those who watch less - ANS-mean world syndrome
these opposing ideas theorize, respectively, that violent media is bad for us, because it
causes us to act, and that it's good for us, because it lets us get our violent thoughts out
of our systems - ANS-catalytic theory and cathartic theory
these are AM stations that boost power at sundown to travel long distances at night -
ANS-clear channel radio stations
the American public first became aware of radio when this major event was reported -
ANS-the sinking of the titanic
he was the first inventor to successfully create a wireless telegraph - ANS-Marconi
these are allowed by the FCC because they reach listeners in isolated areas not near
large cities - ANS-clear channel radio stations
three format categories make up most radio programming today - ANS-music,
news/talk, and ethnic/specialty
this invention caused attendance to drop at civic events such as Wednesday church
services, public meetings and clubs - ANS-TV
the tendency for a consumer not to watch the advertisements that go along with a TV
show - ANS-zipping zapping and flushing
local stations associated with major networks - ANS-affiliates
this event delayed the development of TV in America - ANS-world war II
a judge in a patent trial said this person would earn royalties for inventing TV -
ANS-Farnsworth, the Idaho farm boy
true or false? the smaller the sample size, the more accurate the result - ANS-false
UT asks every student to complete a course evaluation; which type of research? -
ANS-census research
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