Exam (elaborations)
Bus 421 Terms.
- Module
- AE 421 - Week 2
- Institution
- AE 421 - Week 2
Exam of 11 pages for the course AE 421 - Week 2 at AE 421 - Week 2 (Bus 421 Terms.)
[Show more]
Seller
Follow
Content preview
Bus 421 TermsMarketing Analytics - ANS-the use of data to maximize marketing outcomes
Top Priorities in Marketing - ANS-1. Embrace Creative Destruction
2. Enrich the Arch of Engagement
3. Increase Digital Acumin
Cleaning - ANS-Dealing with data that are incomplete, outliers, or inconsistent
Structuring - ANS-Preparing data for analysis
Data Integration - ANS-Connecting two or more sources of data to offer more insights
than each source would offer separately
Structured Query Language (SQL) - ANS-Helpful language for integrating sources of
data
Analysis - ANS-Study of the nature of a topic by examining its details
Analytics - ANS-Use of math and statistics to analyze data
Model - ANS-Way to conceptualize data
Data Model - ANS-Abstract structure that organizes elements of data and shows how
the elements relate to one another
Marketing Optimization - ANS-Process of refining the marketing efforts of a firm to
maximize marketing outcomes
Predictive Analytics - ANS-Practice of interpreting data to predict the likelihood of future
marketing outcomes
Descriptive Analytics - ANS-Asks about what happened in the past
Diagnostic Analytics - ANS-Probes further to understand why it happened in the past
Prescriptive Analytics - ANS-Studies ways of implementing a strategy based on insights
from predictive analytics
, Programming - ANS-Process of solving a given problem using computer algorithms
Computer Algorithm - ANS-Well-defined procedure that allows a computer to solve a
problem
Programming Language - ANS-Formal set of instructions that can be used to produce
various kinds of input (R, Python)
Programming Code - ANS-Collection of statements written in a particular programming
language
Programming Tool - ANS-Software package that allows the execution of programming
code (RStudio for R, Rodeo for Python)
Programming Tool For Data Analysis - ANS-Software package that executes
programming code useful for analyzing data
Non-Programming Tool For Data Analysis - ANS-A software package that analyzes data
without the use of programming code (Excel, SPSS, JMP)
Open Source Programming Tools - ANS-Programming tools made freely available, often
developed by and for the community (R and Python)
Proprietary Programming Tools - ANS-Programming Tools that are developed by a firm
and distributed for sale to the public
Relational Database - ANS-A means of storing information in such a way that
information can be retrieved from it
Referential Integrity - ANS-Concept in which multiple database tables share a
relationship based on the data stored in the tables, and that relationships must remain
consistent, run on SQL, (Oracle, MySQL, MS SQL Server, Amazon Redshift)
Non-Relational Databases - ANS-Not stored in tables, ready for analysis, but instead
they may be document-based and use a variety of other strategies
Key-Value Stores - ANS-Simplest NRD, each individual term is stored as a key, together
with its value in a standalone table or has table (Amazon's Dynamo, Linked In's Project
Voldemort, Oracle's NoSQL)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller denicetho. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £7.16. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80461 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now