Unit 6: web development and analysis
Abandon cart rate - correct answer-Metric for the percentage of customers who place items
in an online shopping cart but leave the website without completing a purchase
Adaptive website - correct answer-A website that detects the screen size of a user's device
to load the correct static layout for the screen
Average order value - correct answer-Metric for the average value of an online order,
calculated by the total value divided by the number of orders
Benchmarking - correct answer-Comparing performance metrics against a standard or
previous performance
Bounce rate - correct answer-Metric for the percentage of website visitors who leave site
after visiting only one page
card sorting - correct answer-user experience design technique where test subjects organize
cards labeled with key concepts into a taxonomy or structure
Content management system - correct answer-Software application that helps manage a
company's digital assets and content for its website, automating some processes and
facilitating updates
content modeling - correct answer-method for documenting and structuring all an
organization's content
Conversion rate optimization (CRO) - correct answer-Process of collecting and analyzing
data, formulating hypotheses, and conducting experiments to increase the percentage of
website visitors that take a desired action when they visit a website
Data sampling - correct answer-Statistical analysis technique used to select and analyze a
representative subset of data points to identify trends and patterns in the greater data set
E-commerce - correct answer-Buying or selling products or online services over the internet
External benchmarking - correct answer-Comparing performance metrics against selected
competitors or an industry standard
Findability - correct answer-Ease of finding information on a website, either from the website
itself or using a search engine
First-party cookies - correct answer-Cookies that are created by the website a user visits
directly, used to improve user experience on the website
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