Exam (elaborations)
Content Marketing Hubspot Certification
- Module
- IBCLC Exam
- Institution
- IBCLC Exam
Content Marketing Hubspot Certification
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Content Marketing Hubspot CertificationContent Marketing - correct answer-A strategic marketing and business
process focused on creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly defined audience and ultimately to drive
profitable customer action.
The art of communicating with your prospects and customers without having
to sell to them.
1st Sign of Content Marketing - correct answer-4200 B.C.
Content - correct answer-the message your content marketing strategy
delivers
Inbound Methodology - correct answer-Attract
Convert
Close
Delight
Attract (Inbound Methodology) - correct answer-blog, keywords, social
publishing
Strangers >> Visitors
Convert (Inbound Methodology) - correct answer-forms, CTA, landing pages
Visitors >> Leads
Close (Inbound Methodology) - correct answer-CRM, email, workflows
Leads >> Customers
Delight (Inbound Methodology) - correct answer-Surveys, smart content,
social monitoring
Customers >> Promoters
Similarities between content marketing and inbound marketing - correct
answer-Focus on:
Empowering potential customers
Building a lasting relationship with your audience
, creating valuable content that both entertains and educates
Success relies on BOTH.
Diffs between content marketing and inbound marketing - correct
answer-inbound should be a superset- inclusive of you content assets but not
limited to them.
Steps to create a successful content marketing plan - correct answer-The
power of story telling
Generating content ideas
Planning a long term content strategy
Building a content creation framework
Becoming an effective writer
Extending the value of content through repurposing
How to effectively promote your content
Analyzing and measuring content
Developing a growth marketing mentality
Create content more easily - correct answer-by identifying your content
marketing plan (long term)
Business Storytelling - correct answer-creating alignment between your
business and your prospects and your customers
can be used in any form of media
its about standing out, not blending in
Business Story differ from regular story - correct answer-
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