Google Ads Display Assessment
Certification Oct 2020
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use
Google Display Ads To Reach New Customers. Their Product Line Gears Toward
People, With Or Without An Identified Interest In Sports, Over The Age Of 65.
Which Option Can Best Help Them Reach These Users? - ANS-Demographic
Audiences
Which Display Ad format should you use if you're concerned about malware and want a
secure ad experience across platforms? - ANS-AMPHTML
Howard's in the process of creating a Google Display campaign and decides to use
Custom Intent audiences as a targeting option. He'd like to influence customer
consideration, but his niche audience isn't covered by an In-market audience segment.
Which two data inputs can Howard submit to best represent his audience? - ANS-URLs
Keywords
Karen owns a large online business selling antiques. She wants to create a Smart
Display campaign. What are two of the three inputs she must supply in order to create a
Smart Display campaign?Thelma Is Creating A Display Campaign For Her Online Toy
Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To
34. Which Option Should Thelma Select To Best Reach These Users? - ANS-Budget
amount
Creative assets
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To
Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option
Should Thelma Select To Best Reach These Users? - ANS-Demographic targeting
What's one benefit of using responsive display ads? - ANS-They can run on native
inventory.
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use
Google Display Ads To Reach New Customers. Their Product Line Gears Toward
Peterm-7ople, With Or Without An Identified Interest In Sports, Over The Age Of 65.
, Which Option Can Best Help Them Reach These Users? - ANS-Demographic
Audiences
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With
Google Display Ads. She's Trying To Decide Whether To Create A Standard Display
Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display
Campaigns Over Smart Display Campaigns? - ANS-She prefers more control over all
aspects of her Display campaigns.
What's An Advantage Of The Reach Of Responsive Display Ads? - ANS-They
automatically adjust your creative asset's size, appearance, and format to fit just about
any native or non-native ad slot.
Google Ads was constructed around three core principles, focused on helping
businesses reach their online potential. The first of these is relevance. Google Ads
connects businesses with the right people at the right time.
Upon which other principles was Google Ads built? - ANS-Control and results
Which statement accurately describes the reach of Affinity Audiences' targeting? -
ANS-It reaches TV-like audiences, based on their lifestyles, interests, and passions.
What's provided by Responsive Display Ads? - ANS-Reach, simplicity, automation
Which Display Ad format adjusts to available ad space? - ANS-Responsive Display Ads
Molly wants to clear her remaining stock in preparation for ordering a new line of
products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and
investment, as long as it means generating more sales.
Her current campaign has a total investment of $25,500, generates 1,500 conversions,
and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with
her marketing goal to generate more sales? - ANS-An investment of $40,000 to
generate 2,000 conversions and a CPA of $20
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To
Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option
Should Thelma Select To Best Reach These Users? - ANS-Demographic targeting
Which two are available in Google Ads? (Choose two.) - ANS-Device targeting, which
allows you to serve your ads to users on desktops, smartphones, and tablets.
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