Native & Display Certification Exam
Microsoft Audience Network Video Ads can run up to how many seconds? Select one
option.
- 60 Seconds
- 120 Seconds
- 20 Seconds
- 90 Seconds - ANS-120 Seconds
Mike wants to use filters in reports to be able to view the performance of Audience Ads
in the campaign performance reported. Which column is added to be able to view this?
Select one option.
- Ad distribution
- Campaign type
- Goal type
- Goal category - ANS-Ad distribution
You are advertising multiple new hair products your salon has begun to sell. Your goal is
to boost the amount of traffic to you site to showcase these products. Which of the
following bid models should you use to achieve this? Select one option.
- CPV
- CPM
- CPC - ANS-CPC
In order for a report file to display rows for Search, Content, and Audience Ads your
Microsoft Audience Network campaign, which column must be selected? Select one
option.
- Ad distribution column
- Impressions
- Account
- Ad destination - ANS-Ad distribution column
What are the standard dimensions of a leaderboard ad? Select one option.
- 728 x 90
- 90 x 728
- 300 x 250
- 250 x 300 - ANS-728 x 90
,What is the minimum video duration requirement for your video asset to serve on the
Microsoft Audience Network? Select one option.
- 5 seconds
- 6 seconds
- 15 seconds
- 16 seconds - ANS-5 seconds
Video captions are a supported video asset in the Microsoft Advertising Audience
Network.
- True
- False - ANS-False
If you are already advertising on Google or Facebook, you can import those campaigns
into Microsoft Advertising. Which of the following statements are true when importing
accounts from these publishers? Select all that apply.
- You can import multiple Facebook ads accounts at a time.
- You can only import one Facebook ad account at a time.
- You can only import one Google ad account at a time.
- You can import multiple Google ads at a time. - ANS-- You can import multiple
Facebook ads accounts at a time.
- You can import multiple Google ads at a time.
Which statement best describes an ad impression? Select one option.
- A single time a user arrives on a landing page after clicking an ad.
- A single view of an ad by one individual.
- A single click of an ad by one individual.
- A single time a web page loads. - ANS-A single view of an ad by one individual.
Microsoft Audience Network Ads are based on an image or video. When using images,
what is the medium number needed to begin? Select one option.
- 1 Image
- 10 Images
- 5 Image
- 2 Images - ANS-2 Images
If your campaign, ad group, or asset group does not have an ad schedule, the ad will
serve based on the last schedule you set.
- True
- False - ANS-False
, Which of the following audience segments can you target or exclude with the Audience
Network Planner? Select all that apply.
- Age
- Gender
- Job function
- Industry - ANS-- Age
- Gender
- Job function
- Industry
Where do Connected TV ads reach their audiences? Select all that apply.
- Connected devices while streaming media
- Tablets
- Smart TVs
- Desktops - ANS-- Connected devices while streaming media
- Smart TVs
What are common display advertising key performance indicators? Select all that apply.
- Click-through rate
- Query share
- Number of impressions delivered
- Number search engine result page loads - ANS-- Click-through rate
- Number of impressions delivered
The Contoso Daily News newspaper is selling display ads on its websites using the
direct or guaranteed method of selling display advertising. Which statements describe
the selling model? Select all that apply.
- Clients don't manage their ad campaigns.
- It is sold through an agreement, contract, or insertion order.
- Individual impressions are sold through real-time bidding.
- Client can choose the specific context or location of where their ads are
placed. - ANS-- It is sold through an agreement, contract, or insertion order.
- Client can choose the specific context or location of where their ads are placed.
When creating a new campaign on the Microsoft Audience Network, in what order are
the 4 steps completed? Organize the options in the correct order.
- Ad Groups, Audience and Targets
- Budget and Bids
- Ads
- Campaign Settings - ANS-1 - Campaign Settings
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