Google Ads Display Certification
Which targeting option is best for influencing consideration? - ANS-Custom Intent,
in-market and similar audiences
Demographics are - ANS-age, sex,
What two types of remarketing can be used on Google Display ads? - ANS-Dynamic
remarketing ??
Standard remarketing ??
Goal specific return on ad spend, what is the bidding strategy - ANS-A revenue focused
strategy
Goal Drive Action, what audiences should you choose - ANS-standard re-marketing and
Dynammic remarketing
Why choose build awareness as a marketing objective - ANS-to reach a broad audience
!What 3 components are part of Google Display ad' value proposition? - ANS-Intent
Machine learning
Search
Why Google Ads - ANS-Drive sales, get leads. increase website visits, influence
consideration, build awareness, promote your app
What are the three principles google ads is built around? - ANS-Relevance, Control and
Results
Relevance - ANS-Connecting with the right people and the right time with the right
message
Control - ANS-Budget, spend per month, per day, per ad using a lightning fast auction
feature you can change, pause and modify.
Results - ANS-Pay only for results, clicks, calls, you can use the measurement tools to
manage and optimize your ads.
,How can automated bids help you to keep your bids relevant every day? - ANS-By
setting bids when auctions happen
Types of Google ad Campaigns - ANS-Search, Display, Video, Shopping, and App
Where do Search ads appear - ANS-next to Google search results and on other Google
partner sites, like YouTube, when people look for businesses like yours.
What audience should you choose to build awareness in a nich market? - ANS-Custom
affinity audience
What is the minimum conversions on search and display to set up a smart campaign -
ANS-At least 50 conversions on Display or at least 100 conversions on Search.
What does automated bidding use to set the right bid for every auction? - ANS-Machine
learning
Why have a Search campaign - ANS-you can make sure potential customers notice
your brand, consider your products, and take action.
Where are Google Display ads shown - ANS-Your ads get matched to content related to
your business or to your customers' interests.
What is the best way to customize Google Display Ads based on how potential
customers previously engaged with your website. - ANS-Remarketing
Why use Google Display Ads - ANS-to increase exposure and reach audiences with
specific interests across the web.
Which marketing objective would you choose to engage with visitors that didn' make a
purchase? - ANS-Drive action
Why create a remarketing campaign? - ANS-Drive action
What information is used to identify Similar Audiences? - ANS-Audience interest around
different topics
How does remarketing drive sales - ANS-It reaches audiences who previously visited
her website as they browse network websites and use network apps.
, How might Smart Display campaign reporting help - ANS-In addition to standard Google
Ads reporting, it provides reports that facilitate broad, strategic ad management.
What can you do to drive sales to exact products viewed before but not purchased? -
ANS-Dynamic remarketing
What marketing objective should you have when you want to target people researching
your product on the net. - ANS-Influence consideration (in market)
How can Google Display Ads increase the awareness of a brand and drive higher sales.
- ANS-It harnesses best-in-class intent signals to place her ads against the most
relevant content.
How does Google Ads provide control? - ANS-By giving advertisers control over the
maximum they spend per month.
Who can you reach with Google Video Ads - ANS-Show your ads on their own or within
other streaming video content on YouTube and across Google's network of websites
and apps. Only pay when people choose to watch your ad.
Why use Google Video Ads - ANS-to reach the right audience at scale and capture their
attention.
What do Google video ads do - ANS-bring your business's story to life. They engage
customers in different ways, like showing ads before their favorite music video or while
they're researching an upcoming purchase.
Where do Google shopping ads appear - ANS-next to search results and near text and
responsive ads.
What do Google Shopping ads do - ANS-promote your products by giving consumers
detailed information about what you're selling before they even select your ad.
Why use Google Shopping ads - ANS-to advertise your online and local inventory, boost
traffic to your website or local store, and find better-qualified leads.
Where do Google App ads run - ANS-Search, Play, and YouTube, as well as thousands
of mobile sites and apps
What are the two types of uploaded ads? - ANS-Image ads and AMPHTML ads
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Hkane. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £6.46. You're not tied to anything after your purchase.
