Hootsuite Platform Certification Exam
Which of the following actions can not be done in the Hootsuite Planner?
1 - ANS-*performing a geo-search
rescheduling a post
composing a post
editing a post
In Hootsuite's Promote feature, what are automation triggers used for?
2 - ANS-*Analyzing the performance of past posts in bulk, in order to recommend
candidates for paid promotion.
Automatically stopping an advertising campaign that falls below a certain threshold of
performance.
Putting advertising dollars behind your published posts that meet the criteria you have
specified.
Instantly trigger campaigns with ROI positive SEO to capture more search engine
algorithms.
Notifying you when your automated posts have exceeded your campaign budget.
Let's say you're working on a post for a Campaign, and want to create several variations
of that post, without altering the original. Which technique or feature would you use?
3 - ANS-Draft Variant
Array a Post
*Duplicate a Draft
Cascade a Message
Duplicate a Campaign
When using the Hootsuite Composer, what's the purpose of the social profile picker?
4 (Photo) - ANS-To monitor account activity on your social accounts connected to
Hootsuite.
*To select the social profiles to which you want to publish your post.
To connect an existing social media account (e.g., Facebook, LinkedIn) to your
Hootsuite dashboard
To create a network-specific search stream in the Engagement area.
, In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather
than sending them an exported pdf?
5 - ANS-Reports predict what the recipient/stakeholder wants to see and tailors the
information accordingly
Reports include a chatbot that offers personalized recommendations on how to optimize
your campaigns
*Reports provide your colleagues with continuous access to updated data
Reports feature a built-in ROI calculator that grades your company's social activities
relative to your defined social media objectives
Name the area pictured in the Hootsuite Mobile App
Where in the dashboard would you primarily view and engage with your audience and
the social media content published by others?
7 - ANS-?
The App Directory area
The Composer area
The Boards and Streams area
*The content library area
Say you're drafting a batch of social posts as part of a campaign. You need to access
brand-approved visual assets stored on Google Drive to include in your posts. What's
the most efficient way to access these visuals?
8 - ANS-Save the images to your desktop from Google Drive, then drag and drop them
to Hootsuite Content library
*Install the Google Cloud app from the Hootsuite App Store to access the assets directly
Use the Share button in Google Drive to export the images to Hootsuite
Say you're managing Instagram for an organization, and don't have access to its
Facebook Page. How would you finish the setup process?
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