Consumer Behavior Test #1 Ch 1-5
3 stages of perception - correct answer-exposure
attention
interpretation
4 types of relationships and attachments - correct answer-Self-Concept
Nostalgic
Interdependence
Love
acculturation - correct answer-Acculturation is a process in which members of one cultural
group learn the beliefs and behaviours of another group. ex. many indigenous people have
lost their traditional culture (most evidently language)and replaced by that of the dominant
new culture.
actual self - correct answer-Our perception of how we really are.
agentic goals - correct answer-an emphasis on self-assertion and mastery, often associated
with traditional male gender roles
approach-approach - correct answer-type of motivational conflict where the decision maker
has to decide between two desirable options
approach-avoidance - correct answer-desire a goal but wish to avoid it at the same time
(unhealthy foods)
attention - correct answer-has to pass through this to become short term memory
avoidance-avoidance - correct answer-decide between two undesirable options
basic marketing concept - correct answer-satisfying the customer/consumer for money is the
fundamental purpose of an organization's existence
behavioral learning - correct answer-process of developing automatic responses to a
situation built up through repeated exposure to it. learning takes place as a result of external
events
biogenic needs - correct answer-needs you are born with such as water, food ,shelter,
belonging
classical conditioning - correct answer-type of behavioral learning. occurs when a stimulus
that elicits a response is a paired with a stimulus that initially does not elicit a response. over
time the 2nd stimulus causes a response because of the association
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