Consumer Behaviour Midterm 1
___ tend to be more intense and directly related to a trigger event - correct answer-Emotions
____ involves temporary positive or negative affective states accompanied by high levels of
arousal - correct answer-Moods
A goal has valance, meaning ______ - correct answer-It can be positive or negative
Acculturation - correct answer-The proess of learning the value system and behaviours of
another culture
Actual Self - correct answer-Our more realistic appraisal of qualities we do/do not have
Adaptation - correct answer-Degree to which consumers continue to notice a stimulus over
time
An example of Weber's law - correct answer-A store decides to have a "$10 Off Sale" on
every item in his store. When he totals his sales results for the week, he finds that there was
the greatest response to items under $50., and the least response to items over $50.
Androgyny - correct answer-Refers to the possession of both male and female traits
AOIs - correct answer-Three categories of variables - activities, interests, and opinions
Apply the principle of Closure to a marketing situation - correct answer-today if consumers
hear "Two all-beef
patties...," they laughingly play the game, completing the entire line of copy.
Apply the principle of Figure-Ground to a marketing situation - correct answer-relationship in
which one part of a stimulus configuration dominates a situation, such as a visual field, while
other aspects recede into the background
Apply the principle of Similarity to a marketing situation - correct answer-When a well known
spa redesigned the packaging for its line of spa products containing algae extracts with a
"sea of green" look to unify all of its different offerings
Attitudes - correct answer-A lasting, general evaluation of people, objects or issues
Behaviour Theory - correct answer-Behaviour is pulled by expectations of achieving a
desirable outcome, rather than pushed from within. These outcomes can include
money/social status
Big Data - correct answer-The collection and analysis of extremely large data sets
Biogenic Needs - correct answer-Elements necessary to live
, Body Cathexis - correct answer-A persons feeling about his or her body
Buyer behaviour? - correct answer-The interaction between consumers and producers at the
time of purchase
Chunking - correct answer-Combining small pieces of information into larger ones to help in
processing
Classical Conditioning - correct answer-Learning that occurs when a stimulus eliciting a
response is paired with another stimulus. eg Pavlovs dogs
Cognitive Dissonance - correct answer-Based on the premise that people have a need for
consistency in their lives and that a state of tension is created when beliefs or behaviors
conflict with one another.
Communal goals - correct answer-Often expected of women, things like affiliation and
building harmonious relations
Community Level of extended self - correct answer-Terms of the neighbourhood/town one
comes from
COMPUTER-MEDIATED ENVIRONMENTS (CMEs) - correct answer-Sites where people
assume visual identities, or avatars
Consumer Addiction - correct answer-Physiological or psychological dependancy on
products or services
Consumer Drive - correct answer-magnitude of tension determined by the urgency the
consumer feels to reduce
the tension created when there is a gulf between a consumer's present state and some ideal
state
Creating a relationship by tracking specific consumers' buying habits and tailoring
specifically to their needs is called ______ - correct answer-Database marketing
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Hkane. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £6.52. You're not tied to anything after your purchase.
