Exam (elaborations)
1.05 data management part 2.
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- 1.05 data management part 2
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- 1.05 Data Management Part 2
1.05 data management part 2.
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1.05 data management part 2Market share data for his company during the past year - ANS-Ted is planning a new
advertising campaign for his company, a stable that offers private horseback-riding
lessons. Which of the following is data that would be useful for Ted's marketing decision
making:
A market-research survey - ANS-Which of the following is an example of a primary data
source:
A warranty card - ANS-Which of the following is an example of a secondary data
source:
sales volume analysis. - ANS-Juliana wants to measure her business's actual sales
against its goals for the quarter. She needs to conduct a
Data about buying habits - ANS-Which of the following data might a business learn from
its customers:
market share analysis - ANS-Simon wants to know how well his company did last
quarter in relation to other companies in its industry. He needs to conduct a
The company's web site - ANS-Where is the best place to start looking for data about
competitors?
Don't overextend company resources. - ANS-Which of the following is a basic rule
governing the collection of data for marketing decision making:
information overload. - ANS-Pauline has gathered so much data for her business's
marketing team that she's having trouble organizing and storing them all. These data
have become less useful to Pauline's company because of
setting parameters. - ANS-Wayne is in charge of collecting useful marketing data for his
company. He has decided that sales will be considered final when the product(s) have
shipped. This is an example of
What new products should be developed? - ANS-Which of the following is not a
question that should be considered when creating a plan to collect, store, and analyze
data for marketing decision making:
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