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Business Research Methods_ quiz question
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- Master ASL! Unit 6
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- Master ASL! Unit 6
Business Research Methods_ quiz question
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Business Research Methods: quizquestions
Which of the following are two types of research based on the specifcity of its
purposes - correct answer-basic and applied
Which of the following is a business orientation? - correct answer-product,
production, marketing
The procedures and techniques used by applied researchers and basic
researchers differ substantially - correct answer-false
Walmart is a low-cost leader in retail. the company achieves this success by
prioritizing efficiency in the distribution process. which business orientation is
walmart exhibiting when it prioritizes effectiveness of the product process in
making decisions? - correct answer-production oriented
What type of research is designed to clarify an ambiguous situation without
providing conclusive evidence? - correct answer-exploratory research
Which of the following is the most popular method of generating primary date
in business research? - correct answer-a survey
The term "research" means "to search again" - correct answer-true
The scientific method used by researchers is essentially the same process in
business as it is in physical sciences - correct answer-true
When a cable is placed across a street to count the number of vehicles which
pass over it at different times of the day in order to select a site for a new 7
eleven store, what type of research is this? - correct answer-observation
When a company changes the price on one of its products in order to
determine its effect on unit sales, what type of research is this? - correct
answer-causal research
Research hypotheses express the research objectives in terms of questions
that can be addressed by research - correct answer-false
, The greater the number of research objectives, the better the research -
correct answer-false
A written expression of the key question(s) that a researcher user wishes to
answer is referred to as a: - correct answer-decision statement
When a researcher defines and develops a decision statement and the steps
involved in translating it into more precise research terminology, he or she is
involved in what process? - correct answer-problem definition
Which of the following is the FIRST step of the problem definition process? -
correct answer-identify key symptoms in the situation
Which of the following is the LAST step of the problem definition process? -
correct answer-state the hypotheses and the research questions
All of the following are helpful hints that can be useful in the interview process
when attempting to understand the situation EXCEPT: - correct
answer-develop hypotheses before conducting interviews
Clint and his fellow researchers are asking managers and line workers
multiple what, where, who, when, why, and how questions to get a better
understanding of their client's business decision-making situation. asking
these types of questions is representative of which type of technique? -
correct answer-interrogative technique
Which of the following make defining problems more difficult? - correct
answer-symptoms are scattered
Which of the following is the most important question a researcher can ask
when using a probing technique? - correct answer-what has changed?
Applied business research - correct answer-conducted to address a specific
business decision for a specific firm or organization, examples: Should
McDonald's add Italian pasta dinners to its menu?
Which health insurance plan should a business provide for its employees?
Pure (basic) business research - correct answer-conducted without specific
decision in mind that usually does not address needs of specific organization,
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