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BADM 7190 Quiz 5 Questions with Explanations of Answers | latest upate 2024
BADM 7190 Quiz 5 Questions with Explanations of Answers | latest upate 2024
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BADM 7190 Quiz 5concentration corporate strategy - ANS-firm focuses on one product line in (usually) one market
market penetration, market development, and product development - ANS-growth within the
concentration corporate strategy can be achieved through the following.
market penetration - ANS-expanding the share of existing markets with the intent of increasing
market share through greater marketing efforts (via: adding sales people, increases in ad
expenditures and publicity, and offering extensive sale promotion items)
issues with market penetration - ANS-market saturation, usage rates. market share of
competition, and attainment of economies of scale
market development - ANS-enter new markets with existing products and services. often
defined geographically
issues with market development - ANS-outbound/inbound logistics, prior success evaluated
against relevant metrics, saturation of new/existing markets, and excess production capacity
product development - ANS-new products in existing markets. seek increased sales by
improving/modifying existing products/services. It typically entails large R&D expenditures
(internal and external)
issues with product development - ANS-successful products in the maturity stage, industry with
rapid technological changes, and when the firm possesses those R&D capabilities, when
competitors offer better quality products at comparable prices, and when new products compete
in a high-growth industry
Three forms of integration - ANS-backward vertical, forward vertical, and horizontal integration
backward vertical integration - ANS-move closer to the supply side
forward vertical integration - ANS-move closer to the distribution channel
horizontal integration - ANS-seek ownership of competitors
issues with backward and forward vertical integration - ANS-inconsistency, ratios, capital and
human resources, profit margin of suppliers and distributors, speed of acquiring resources
inconsistency with backward and forward integration - ANS--supply side (differentiators v. cost
leaders)
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