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MKTG 4223 SCM Exam 2 Questions with 100% correct answers | verified | latest update 2024
MKTG 4223 SCM Exam 2 Questions with 100% correct answers | verified | latest update 2024
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MKTG 4223 SCM Exam 2Customer Service - ANS-Meet internal standards,
availability - fill rate, stock out frequency, perfect complete orders
operational performance - four elements
service reliability - all time high, CRM allows information transparency
Customer Satisfaction - ANS-Meet expectations, Perceived Performance
Expectancy Disconfirmation,
Customer Success - ANS-Meet customer requirements
Intermediate Customers - ANS-Wholesalers or retailers, sell to other manufacturers or
customers
Logistic Manager Perspective - ANS-Any delivery location
Marketing Concept - ANS-focus on the customers, focus on customer needs and requirements
better and faster than competitors, no single market for any given product/service, focus on
market segmentation, availability, profitability vs sales volume
Products and services are only made meaningful from... - ANS-a customer's perspective.
Transactional Marketing - ANS-Less information and scarce product., short term interaction with
customers, focus on the transaction in the here and now, successful individual transactions
make up the whole
Relationship Marketing - ANS-development of longterm relationships, more important to retain
customers and gain a larger share of their purchases than attract new customers
One to one marketing - ANS-still the most popular, most expensive, customer lifetime value is
high
Micromarketing or One to One marketing - ANS-unique requirements for every customer, focus
on the individual customer, Wal Mart vs Target, logistical needs differ
Spatial Convenience - ANS-limiting - create exclusivity
commodities - high spatial convenience
Lot Size - ANS-quantity of units in an order/manufacturing, larger credit line
Waiting time - ANS-time between ordering an receiving
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