100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Summary AQA A-level Psychology Social Influence Revision Notes £2.99   Add to cart

Summary

Summary AQA A-level Psychology Social Influence Revision Notes

 15 views  0 purchase
  • Institution
  • AQA

Summarised in-depth notes of social influence topic in psychology

Preview 2 out of 7  pages

  • July 1, 2024
  • 7
  • 2023/2024
  • Summary
All documents for this subject (1)
avatar-seller
nuragarwan
Conformity
Conformity: when an individual changes their behaviour and/or beliefs due to an imagined or real group pressure
Types of Compliance:
conformity - most superficial and least permanent level of conformity
- Changes publicly but not privately (privately reverts to original behaviour)
- Driven by desire to be liked

Identification:
- An individual changes their behaviour as membership of the group is seen as desirable
- Stronger type of conformity
- Temporary (will revert if the group is not desirable anymore)

Internalisation:
- Deepest and most permanent level of conformity
- Change behaviour/beliefs publicly and privately
- Driven by the desire to be right

Explanations Informational social Jenness - Jelly Bean - Research support: lucas et al
for influence (ISI) - Investigates effects of group discussion on - Greater conformity to incorrect answers if
conformity - Driven by the individual judgement task difficulty was increased
desire to be right - Lab experiment, 36 american students - Conformity rates increased if the person
- If we are unsure - Participants were asked to estimate the rated their maths skill as poor
about something, number of jelly beans in a jar. Then asked to - Supports ISI as participants conform if
we seek discuss with group, then individually made unsure, wants to be right
information from 2nd estimate
others and - Found 2nd estimate significantly closer to - Culture bias: conducted in america
assume it is right group estimate (western cultures)
- This means there - Supports ISI because we have a desire to - Cannot be generalised to non-western
is a change in be right and look to others for the right cultures (japan - collectivist culture)
belief for the answer - Collectivist culture more likely to conform
individual as they are focused on the good of the
permanently group

- Low ecological validity
- Carried out in a lab and had unrealistic
tasks
- Cannot be generalised to real world as we
may conform differently

, Normative social Asch - Line study - Lab experiment, controlled environment
influence (ISI) - Aim: see if participants would be pressured - Characteristics easy to regulate (age,
- Driven by the to follow opinion of majority group gender)
desire to be liked - Sample: Lab experiment, 123 american - No extraneous variable, increase rate of
- Conform publicly, males internal validity
doesn’t accept - Hypothesis: ps will conform to confederates
privately and give same answer as others even if they - Culture and gender bias
- Changes know they are wrong - Set in america (western culture) + only men
behaviour to be - IV: answer given by confederates were tested not women
accepted leading - DV: participants answer - Results cannot be generalised to everyone,
to compliance - Procedure: ps shown two cards with lines, as it is not representative
ps were asked to match lines to the standard
line - Lab experiment - artificial tasks
Confederates gave right answers at start - Participants knew they were part of an
then started giving wrong answers experiment this can lead to demand
- Findings: naive ps gave wrong answers characteristics
36.8% of the time - Ps can change their judgements based off
Post interview found majority conformed clues given by researchers
publicly, not privately - This could help or hinder the experiment so
- Conclusion: participants conformed, this lowers the internal validity of the
supports NSI because they conformed experiment
publicly not privately (wanted to be liked )

Variables Group size: - Conformity increased with group size, only
affecting - Conformity rates increase as the size of the majority group increases to a point, and levelled out when majority
conformity - Conformity does not increase after 3 confederates was greater than 3

Unanimity: - When a confederates said right answer
- Complete agreement from a group of people about an answer conformity dropped to 5.5%
- When confederate said another wrong
answer conformity dropped to 9%

Task difficulty: - Conformity increased as ps assumed the
- Conformity increases as a task gets harder because we lose confidence majority is more likely to be right
in our ability so we are more likely to conform

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller nuragarwan. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £2.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

62890 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now

Start selling
£2.99
  • (0)
  Add to cart