compelled and forced to self-isolate if they had Covid, which would have slowed and hindered
and decreased the efficiency of the workflow of manufacturing electric vehicles.
Learning aim d, d3:
Evaluate how changes in the market have impacted on a given business and
how this business may react to future changes
Evaluating the Impact of Covid within the EV industry on Tesla
The Electric vehicle industry (EV) was impacted by the Covid phenomenon and its occurrence,
which had also affected Tesla. The UK government and parliament set several limits and
regulations on the electric car sector, which had an influence on Tesla in both positive and
negative ways. One beneficial influence Covid had on Tesla was through the placement of the
lockdown, the aim of this was to decrease or make the impact of Covid less server, in so rules
and regulations were set to prompt individuals to isolate themselves in their homes, due to this
Tesla started attracting a significant number of suspects and prospective customers to their
business via social media, social media users started to increase exponential, this enabled Tesla
to reach a wider customer range more easily as well as attract more customers and potential
customers to their business, essentially gaining awareness for customers of Tesla’s business as
a whole became a lot easier. Tesla was able to implement promotional marketing techniques to
lure and attract potential consumers into their business as well as to focus on making their
business more online, this is because Tesla recognised that people were becoming more and
more proactive through social media than ever before. Tesla anticipated that the impact of
Covid would result in a significant increase in users using social media platforms, in so it did,
they was an increase utilisation of social media as well as digital applications, in which the most
prominent ones were such as Twitter, YouTube, Tiktok, and many other popular platforms. The
placement of the lockdown due to Covid ultimately benefited Tesla as they began growing and
seeing a rapid surge in popularity than ever before via digital platforms, the most prominent of
which was Twitter. Tesla started at only 4 million in 2019 and now is at 13.5million in 2022, as
well as that the CEO of Tesla was also at 62.6 million in 2019 and now in 2022 is at 77 million
followers on Twitter alone. Through this we can see Tesla exponential increase in popularity as
well as awareness of their brand. Furthermore, several nations were establishing and
completely embracing lockdowns, which aided Tesla as it began to flourish and gain fame
through digital media. Furthermore, the introduction and adoption of the lockdown resulted in
a massive ramp up in individuals communicating and using social media, which was
advantageous for Tesla because they had started focusing on marketing their products through
social media, so the lockdown which happened due to the Covid-19 pandemic in which it had
, immensely expanded and increased the growth of social media users, which then resulted Tesla
increased brand awareness, resulting in greater recognition and product publicity of their
business as a whole. Ultimately the lockdown caused by the Covid-19 pandemic positively
impacted Tesla, as they began gaining a massive surge in popularity through social media,
which led to increased recognition and gave Tesla a competitive advantage over other EV car
manufacturers through promotional advertisement of their electric vehicles, because Tesla had
already established themselves in the eyes of customers and potential customers within social
media, unlike most EV manufacturers. Through massive social media platforms such as Twitter
and YouTube, Tesla has become one of the most popular EV manufacturers as well as the most
popular automobile manufacturer in the world, and through large social media platforms, such
as Twitter and YouTube.
The impact of Covid had also led Tesla to increase profitability, Cities around the world are
gradually setting targets for banning diesel vehicles, as well as the governments such as the UK
government placing rules and regulations to ban gasoline vehicle by 2050, as gasoline cars are
known for their high NOx and particulate emissions,
which is harmful to the ecosystem as well as highly
reactive gas which can inflict air pollution. We have
seen throughout the first half of 2020 that air quality
can rapidly improve with the reduction of ICE-related
traffic as the restrictions on business and travel due to
COVID-19 led to dramatically fewer miles being driven.
It's Not hard to imagine that many cities could become
electric-only in the near future as they were able to
witness the positive impact that fewer ICE vehicles on
the road has on air quality. All of this led to the growth
of the EV market, as there was a major focus in
sustainability and exponential increase in consumer
demand for electric vehicles. Tesla was then able to
take advantage of this, Tesla used its social media platform throughout the cause of the
lockdown, to make consumers aware of their brand, and make them their first choice of image
when purchasing an electric vehicle. This resulted in Tesla's sales revenue risen exponentially
during the course of the Covid epidemic.
However, on the other hand the impact of Covid within the EV market, also had a negative
effect on Tesla. Tesla had to impose regulations on their workplace, many employees were
compelled and forced to self-isolate if they had Covid, which slowed and hindered as well as
decreased the efficiency of the workflow of manufacturing electric vehicles. Customer
