THE TRADE DESK EDGE EXAM REVIEWS WITH CORRECT ANSWERS
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Module
THE TRADE DESK EDGE
Institution
Amsterdam University College (AUC)
THE TRADE DESK EDGE EXAM
REVIEWS WITH CORRECT ANSWERS
What does "PII" stand for? - CORRECT ANSWER-Personally
Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and
also hosts an auction on a per impression basis. - CORRECT
ANSWER-True
The major differe...
THE TRADE DESK EDGE EXAM
REVIEWS WITH CORRECT ANSWERS
What does "PII" stand for? - CORRECT ANSWER-Personally
Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and
also hosts an auction on a per impression basis. - CORRECT
ANSWER-True
The major difference between a true DSP and an ad network is:
- CORRECT ANSWER-An ad network focuses on both the
demand side and supply side
As RTB evolves: - CORRECT ANSWER-The epicenter of
power moves from the sell side to the buy side
If you are the only one on the marketing plan, your frequency
window might be: - CORRECT ANSWER-Not serving as many
ads to users since you are not fighting for last-touch credit
To achieve success in digital advertising, you need to know the
rules of the game. The first and most important rule is to: -
CORRECT ANSWER-Ask questions and set a goal
Cost per mille (CPM) measures: - CORRECT ANSWER-The
price an advertiser pays per 1,000 impressions
In reference to line items, how many permutations are possible
with the letters "ABC"? - CORRECT ANSWER-In reference to
, line items, how many permutations are possible with the letters
"ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54
and plans to show them 10 ads, then what is the expected
GRP? - CORRECT ANSWER-80
The power of choice benefits the: - CORRECT ANSWER-
Advertiser
DSPs optimize to: - CORRECT ANSWER-Low CPMs
When campaigns are trafficked into the publisher ad server, the
buyer has full control over decisioning. - CORRECT ANSWER-
False
All data is created equal - CORRECT ANSWER-False
What is a true DSP? - CORRECT ANSWER-A true DSP allows
a buyer to make optimization decisions
Line item-based systems requires you to create a different
permutation for every bidding scenario, which limits the amount
of time you can spend on optimizing. - CORRECT ANSWER-
True
You have the ability to exclude or target audience data in a
DMP. - CORRECT ANSWER-True
"Audience Guarantee" contracts allow you to do which of the
following? - CORRECT ANSWER-Use your first-party data to
forecast a unique deal with an SSP or Publisher via
programmatic
The technology we use to see a user's location and target them
there is called - CORRECT ANSWER-Geofencing
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