Other
Business Plan
- Module
- Business and Management
- Institution
- Abacus College, Oxford
Business Plan _ Business and Management
[Show more]
Seller
Follow
Content preview
Business Plan“Green Craft Grocery”
Table of Contents
1.0 Executive summary................................................................................................................3
2.0 Introduction............................................................................................................................ 4
3.0 “Business Name, Mission, Vision and Objectives”.................................................................5
4.0 “Business Description”........................................................................................................... 5
4.1 “Products/Services offered by the business”......................................................................5
4.2 Unique Benefits/Value Proposition.....................................................................................6
5. 0 “Opportunity Analysis, Research & Marketing Plan”..............................................................6
1
, 5.1 “Explanation and Justification of the chosen market”..........................................................6
5.2 “Industry Analysis”..............................................................................................................7
5.3 “Environmental Analysis”....................................................................................................8
5.4 “Competitive Analysis”........................................................................................................9
6.0 “Marketing Strategy and Plan”.............................................................................................10
6.1 “Product”.......................................................................................................................... 10
6.2 “Price”............................................................................................................................... 11
6.3 “Place”.............................................................................................................................. 11
6.4 “Promotion”....................................................................................................................... 11
7.0 “Management and Operation”..............................................................................................11
7.1. “Management Team and Ownership detail”.....................................................................11
7.2 “Role of Team Members, skills and qualification”.............................................................12
7.3 “Training needs analysis”.................................................................................................14
7.4 “Organisational Chart”......................................................................................................15
8.0 “Financial Plan”.................................................................................................................... 16
8.1 “Source and uses of capital”.............................................................................................16
8.2 “Cash Flow Projection”.....................................................................................................16
8.3. “Balance sheet projection”...............................................................................................16
8.4 “Income statement projection”..........................................................................................17
8.5 “Break-Even Analysis”......................................................................................................18
8.6 “Exit Plan”......................................................................................................................... 19
8.7 “Milestone”........................................................................................................................ 19
9.0 Conclusion........................................................................................................................... 20
10. References.......................................................................................................................... 21
2
, 1.0 Executive summary
New venture creation is meant as the creation of new businesses through organising planning and
establishing them. The business start-up idea is based on retail grocery, Green Craft Grocery
provides Agro products, Abdirice variety, cereals, fresh vegetables and fruits, dry fruits and other
home essential food products. The report has outlined the opportunities, research and marketing
plan for Green Craft Grocery. The study will also highlight the financial plan and operation
management of new venture creation. Through the study, it will highlight that Green Craft
Grocery is an organisation which will use its innovative idea of using QR in each of its products
so that the customers can get detailed information regarding the business and the estimated cost
for the products sold in the retail market of London. It will also analyse how the organisation will
mainly target the age groups of 20-50 and use a low-cost pricing strategy top deliver high-quality
products.
3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ZoeSteff. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £6.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
70840 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now