100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Summary Unit 2 - developing a marketing campaign £7.49   Add to cart

Summary

Summary Unit 2 - developing a marketing campaign

 13 views  0 purchase

Notes write up for all sections on Drusilla's, drafted version to show what sort of information needs to be included for each section of the marketing campaign report ahead of the write up to be able to achieve the most marks possible.

Preview 2 out of 10  pages

  • July 13, 2024
  • 10
  • 2023/2024
  • Summary
All documents for this subject (26)
avatar-seller
sixthformnotes
Marketing:
Drusilla's - company

- small animal zoo
- West Sussex
- They provide food and drink and gifts




What is the market?

- Tourist attractions
- Mass and niche market
- Mass market = whole market
- Niche market = part of the mass market with unique characteristics




Competitors

- Legoland
- Wear them out
- Chessington
- Beach day
- Go Ape




What is marketing?

- Marketing aims to spread the word to potential customers and turn them into paying customers. It covers
the 4 P’s.
o Price
o Place (how can buy ‘thing’ - NOT LOCATION)
o Product
o Promotion
 Be able to link each P to Drusillas




Druscilla’s 4 Ps:

- Range of prices
- Buy tickets online or in person

, - Selling an experience, food and souvenirs (*character themed day)
- Leaflet, Facebook,

4 Purposes of marketing:

- Anticipating
- Recognising
- Stimulating
- Satisfying




4 types of demand:

Anticipating demand – when will customers want your product? Ice-cream vs Christmas lights

Recognising demand – what is fashionable

Stimulating demand – encouraging customers to buy more

Satisfying demand – ensure demand can be met – getting the product to customers

*Link each to Drusilla's




Needs and wants:
Needs = necessity, wants = luxury

Aims vs objectives = are the same thing in Btec

- To increase sales online by 5% in the next year
- To make a profit from XXX product




5 categories of aims and objectives:

- Develop new products
- Improving profitability by reducing costs
- Increasing market share
- Diversification
- Increased brand awareness and Ioyalty




Objectives must be smart:

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller sixthformnotes. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £7.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

84866 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now

Start selling
£7.49
  • (0)
  Add to cart