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Unit 3 Task 2 - Using Social Media in Business (Distinction)
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- PEARSON (PEARSON)
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Student Full Name: Student Number:Unit 3 – B.P3
Produce a plan to use social media in a business to meet its business requirements
Title……………………………………………………………….
Introduction (200 words)
The business that I have chosen is a desert company which sells desert and is made in homemade. Also, if you order it
in the shop then you can see how it is made. However, if you are ordering the food online you would have to pay extra
due to delivery fees. Also, my plan is for me to make the business noticeable by creating a social media platform and
reach a large audience for you to sell their products to. The aim for the business is to increase the number of sales and
get noticed by people. I want to use social media for a chance to increase the amount of the customers and have a
higher demand for the products that are getting sold. Also, the use of social media can be used as customer service as
it can be easier to respond to the customers faster which would look good for the business as it would show that they
care about their customers feedback or questions. Also, you can do it on your phone. The end result of all of this is
that the business that I have chosen has become worldwide and has a large number of customers worldwide.
Social Media
Explain what the business intends to use social media for and how. (200 words)
My business that I am helping would be using social media to promote the ice cream brand so they can get recognised
for what they sell. Also, we will be posting photos of the ice cream products and a video of the shop. Another use we
are going to benefit from while using social media is that we are going to engage in which the customers, whether it is
just a question or a review of our products. Also, this can be used for customer service as you can respond to the
complaint at a faster rate, which makes the business also positive reviews. This is a plus as it would give the ice cream
business positive feedback and would attract more customers to visit and buy the ice cream that is getting sold. Also,
when there is a new ice cream flavours or desert coming out, we will post it on social media such as Instagram and
write about the ice cream in a brief summary of it to try and hook the customers to pay for it. However, the main
platforms that the business would use are Instagram, Facebook and Twitter as there are millions of active users and
there is a higher chance for people to buy your products.
Explain what the business is hoping to achieve by using social media and how it could be used to improve the
business. (200 words)
The business that I have chosen is trying to achieve a larger audience and trying to get customers to be aware of the
products that are being made. Also, by having a larger customer base it could therefore be easier for people to trust the
business as they would have loyal customers buying and reviewing the products made. Also, the business is trying to
increase the number of sales that is getting made by the days and social media is a perfect platform for that as it could
reach a large amount of people and they could potentially pay for your products. However, businesses mainly use
social media as an inexpensive method to promote their products at a cheap rate, which would be helpful as they can
invest into their products and sell them to the people who buy them.
Task list of what the company is going to do with timescales for their social media campaign. (500 words)
o Create a brand image
Creating a brand image is an important key aspect as it is an identity for your business, making it unique.
The visual look of the brand shows the personality for it. A catchy phrase would give the brand a difference
and makes it unique for the other products from its opposition. To build a strong brand identity, it is very
important to maintain consistency across all platforms and materials. This includes the store's menu,
packaging, website, and interior design. It will be beneficial to develop a strong bond with customers
through social media interaction by offering deals and promotions to ensure that they will stay and buy your
products with the promotion. As a result, the brand's reputation will be strong, and the loyalty of customers
will grow.
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,Student Full Name: Student Number:
o Creating content related to the products and services
That you must upload high quality photos as people are judgemental towards a brand and if you have a low graphic
photo then people would most likely not want to purchase your products. Also, you can share behind-the-scenes
information about the making of ice cream and how you develop new flavours. Sharing customers positive reviews
would boost sales for the ice cream business. Sharing information about special offers and the newest flavours would
intrigue new customers to find out what it tastes like. You can engage your customers by promoting your brand and
reach a larger audience by producing a variety of content related to your ice cream business.
o Schedule posts
You can maintain a regular posting schedule by scheduling posts, which is essential for growing your online presence
and retaining your followers. You can make sure that your content is posted at the ideal times and is seen by the most
people by scheduling posts in advance. By scheduling posts in advance, you can focus on other areas of your company
like customer support and product development while saving time. You can promote your company without ever
missing an opportunity by scheduling posts.
o Analysis insights
That i’m going to be looking at the different popular business on social media and check the different types of posts
and see what the most popular method of posting is.
o Promote and advertise products and services
When you promote your ice cream shop while using social media platforms like Twitter, Facebook, and Instagram
you can post screenshots and video demonstrations of your products. When you post the sales and promotions your
followers can find out through your page. Encourage people that had positive review to share their experience with
friends and family. when you are working with other nearby companies, like bakeries, to promote each other's brands.
You can increase your popularity and bring in new customers. You can use online advertising tools like Google Ads.
Which it can be very effective as if you are trying to reach a specific demographic.
How will success be measured using the above. (200 words)
It is one of the most important features which I required for a business to succeed and having a long-term plan is what
is needed. The ice cream company must also make sure that content is produced on a regular basis to advertise the
company and attract more customers. The team would need to plan their filming and post on that day, whether it's
once a week or every day.
Target Audience
Identify who the specific target audience is and why they are your target audience. (200 words)
• The specific target audience is for the younger age groups are typically more active in
comparison to the later years. For the younger age groups, although the physical
activity aspect of Hylete may not appeal to them, their clothing/apparel would. This is
because this age group are also more "fashion" conscious".
Identify the social media websites used by your target audience that are best suited to your company’s
products or services and would help achieve its business aims. Min 3 social media platforms. (300 word)
Social media sites Type of Content Where/How will the business get
the content?
Instagram Videos, Images, Lives and The in-house team/department
informative. within the Social Media branch is
responsible for managing and
organizing all content creation. This
team may collaborate with
professional photography and
videography agencies, as well as
modelling agencies. Additionally,
they may use influencers as models
to promote the products.
YouTube Videos Since YouTube is quite distinct
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from other platforms, it requires a
unique approach. Quick, short
videos can be created specifically
for YouTube, serving as "exclusive"
content for customers. These
videos can be produced by fitness
models within the business.
Facebook Videos, Images, Lives and The in-house team/department
informative. within the Social Media branch is
responsible for managing and
organizing all content creation. This
team may collaborate with
professional photography and
videography agencies, as well as
modelling agencies. Additionally,
they may use influencers as models
to promote the products.
Posting Schedule
Posting schedule and time scales with detailed reasons for your choices. (200 words)
The posting schedule is going to be in the afternoon around 2-6 pm as there would be more people not busy at that
time as they would of finished work or education. Also I believe that during that time we would get more customers
as if we post to early or too late then we are not going to potentially get as much customers. Also the type of post
will matter as videos are more likely of being popular then photos. But there would be people that’s going to
manage to post at that time slot.
Content
For each chosen social media sites you need to list what tasks need to be planned and carried out for the
social media content to appear on the chosen social media sites.
Content Plan – this should show what will be posted and where.
Social Media Site Type of Content Where and how will you get the
content?
Instagram On Instagram we are going to be The content would attract the
posting the different type of customers as the photo that would
deserts that has been made and be uploaded every couple of day
there would be a link to the which I will be assisting with. Also,
website for you to be able to with every post there will be a
purchase the products. short description on the different
post describing the deserts. Also,
the people that follows would
shout out the product whether it’s
a post or story which would give
the business more exposure.
Which would gain more followers
and potential customers.
Facebook On Facebook there are going to be It would show a post of the new
photos of the different type of ice creams that’s made and a
food sold and description about it. description about how it is.
The photos would be posted every
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, Student Full Name: Student Number:
so often.
Twitter That they would post photos and The post would be about the new
messages ice cream that has been made and
also the location of where you can
get the ice cream
Mock-ups of social media profiles. (400 words)
o Create accounts for business
o Annotate the key features and how it will link to target audience
The Instagram account would show images and videos of the product and the
location of the business. on the top of the page, it would show the name of the
business and the photo on the top left is the image of the brand. Also, in the
description, you can see where the address of the place is and there is the
website which is attached as well to the account so customers can easily go to
the website and order the desert which are on sale. Also, you can tag the
business in a story or post and the exposure would increase for the business.
This is also important as with the content that is getting posted because since
every sold item is visible on the account, more customers will see them and
purchase them. Furthermore, posting brand-related content keeps followers
engaged and prevents them from getting bored or wanting to unfollow because
the content they are following is hidden. The use of locals in the current profile
increases the relatability of the content and gives followers a sense of
involvement. Additionally, the posts are colourful and varied, which will
increase viewership and engagement. Which if they include the engagement the
brand would receive a lot more customers. Where the video part is would show
some videos that are longer than 1 minute which could be used to show how
they make it. Also, the last section is there the where people would had tagged
the company in a post as they have posted with a product from there.
Facebook would also bring in a much larger group of people as people in the
age group of 25+ that uses Facebook more often then anything else it would be
seen by them and potentially gaining more customers from this and the thing
with Facebook it has the feature to visit the website so that if you do like what
your seeing its just one click away from getting it. Also, you can see the menu
as well to see what they have and what ingredients that you can see if you got
any allergy against any of it. Also, the price range is not that bad as it is
affordable for a average person.
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