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Introduction To Marketing With Complete Solutions Latest Update
Introduction To Marketing With Complete Solutions Latest Update
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Introduction To Marketing With Complete SolutionsLatest Update
Exchange - correct answers trade of things of value between the buyer and the
seller so that each is better off after the trade.
Marketing seeks: - correct answers to discover needs of prospective customers
and to satisfy them
Marketing - correct answers the activity for creating, communicating, delivering,
and exchanging offerings that benefit the organization, its stockholders, and
society at large.
Requirements for Marketing to Occur - correct answers two or more parties with
unsatisfied needs; desire and ability to satisfy those needs; a way for parties to
communicate; something to exchange.
In breadth and depth of marketing, who markets? - correct answers Every
organization
In breadth and depth of marketing, what is marketed? - correct answers Goods,
services, and Ideas
In breadth and depth of marketing, who buys? - correct answers Individuals and
organizations
, In breadth and depth of marketing, who benefits? - correct answers Consumers,
sellers, and society.
In breadth and depth of marketing, how do customers benefit? - correct answers
utility is created, giving value to customer.
Need - correct answers occurs when a person feels deprived of basic necessities
such as food, clothing, and shelter.
Want - correct answers a need that is shaped by a person's knowledge, culture,
and personality.
Market - correct answers people with desire and ability to buy a specific product.
potential customers make this up.
Target Market - correct answers one or more specific groups of consumers toward
which an organization directs its marketing program.
What are the marketing mix controllable factors? - correct answers The 4 P's
What are the four p's? - correct answers Product, Price, Promotion, Place
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