Tesla has the most popularity and reach in the digital realm of any automobile manufacturer in
the world. In confusion Tesla vast popularity through social media platforms has led to
increasing customer awareness and recognition through Tesla many social media platforms.
Digital impact of customers communicating positively and negatively about the brand.
This is due to the fact that social media may permit various sorts of thoughts that consumers or
prospective customers have about the product that the business delivers, which can have an
impact on the brand's reputation. Take, for example, YouTube. YouTube has enabled content
creators to post videos and reviews on the products that businesses provide, where typically
large tech content creators influence how consumers perceive the brand. For example, if a
content creator is talking about the Google Pixel 6, how the camera is quality good, the image
colour reflects the actual skin colour and how the night mode of the camera is better than any
phones out there, the long range of different effects and editing options you have on the image,
it simply creates a positive brand image of Google in the smartphone industry. However If the
YouTuber interacted with the product negatively such as the smartphone only has 60hz refresh
rate in 2021, the google pixel doesn't feel comfortable while holding the phone, 4k isn't
supported on 4k videos etc.... It creates an overall negative impact on Google in the
smartphone industry. Consumers can perceive a negative image of the brand which leads to a
negative reputation on the brand itself and the goods and services provided by the brand. In
conclusion, social media can change consumer perception of the brand through the logo, name
and slogan of the brand, consumers can create a positive or negative image of the brand
through social media.
Evaluate the extent to which the branding of a product
meets the aim(s) of a selected large business.
An aim of a business is the long-term goal of the business; it gives a certain
viewpoint to consumers in what the business aims to achieve.
To an extent I agree that branding has enabled Tesla to meet their goals
through their goods (electric car). Branding has established a certain
perception and image of Tesla electric vehicles, such that when a
prospective consumer or consumer sees a Tesla logo or name on their car,
their mind immediately recognises and acknowledges that the vehicle is
manufactured by Tesla, this is due to branding influencing brand image through the logo and
