product. This is due to the fact that, as we all know, Tesla has a tremendous large audience on
social media, and in general. In fact, Tesla is the most popular automobile manufacturer on
social media, through digital platform such as Twitter where they have the most following fan
base accounting for over 10 million followers, so by this, Tesla decision in changing their logo
within all Tesla models, would go highly viral, as consumers and
prospective customers would publicise and share this massive change via
word-of-mouth (IRL or Social media). For example, consumers publishing
Tesla information about the change in their logo on their
stories(Instagram), which means more potential consumers (suspects)
can enter their business, allowing for greater brand identification,
awareness and exposure to Tesla products which will result in expanded
presence of Tesla in the EV market and as a whole, which can also lead to
wider visibility of Tesla goods in order to attract greater prospective
consumers, which relates back to why the change in Tesla logo through
their products can be advantageous. Another reason for the change is that changing the logo of
their electric cars as well as the brand will create a new way for suspects, prospective
consumers, and customers to look into the Tesla brand as well as their product through the
appearance and brand image they have placed or will place on Tesla and their products,
potentially removing any negative impressions and perceptions consumers may have of Tesla,
as the logo will place a new and fresh brand image of Tesla and their products. Furthermore, by
changing the logo of their vehicles, they will be able to improve and identify the flaws of the
previous logo, allowing them to design the new Tesla logo while taking into account the
imperfections of their previous logo to then create and make a logo that is more visually
appealing and easily recognisable, as well as containing the visual aspect that consumers have
in identifying Tesla products. Ultimately, by altering the logo of their goods, they will be able to
identify and refine ways to make their new logo more presentable and appealing to the general
public, allowing them to put a distinct and yet memorable depiction of Tesla's brand and their
products.
However, while they may be reasoning behind the advantages for Tesla ‘changing their logo of
their electric vehicles’ essentially their brand. There are also drawbacks for them employing this
change such as confusion leading to decreased brand awareness and recognition of Tesla as a
whole. Tesla has built a large audience, and many people recognise Tesla electric vehicles via
their iconic and distinctive logo, which is branded on every Tesla model. As a result, if we decide
to change this, it will cause a great deal of misunderstanding and misconceptions. For example,
when promoting their automobiles, if the logo is entirely different, some people viewing the
advertisement may not be able to tell whether it's Tesla or another company offering such
electric vehicles, especially individuals who have not been in contact (long-term) with Tesla but
