Media Studies: Mass Communication and Media Theory (COM2604)
Exam (elaborations)
COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (817738) - DUE 21 August 2024
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Module
Media Studies: Mass Communication and Media Theory (COM2604)
Institution
University Of South Africa (Unisa)
Book
Media Studies: Media history, media and society
COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (817738) - DUE 21 August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us ... QUESTION 1
STUDY UNIT 3
Approaches to the study of mass communication
...
TABLE OF CONTENTS
1. APPROACHES TO THE STUDY OF MASS COMMUNICATION .......................3
1.2 Perspectives on Mass Communication ..............................................................4
1.3 Theoretical Approaches .....................................................................................4
1.3.1 Technological Determinism Approach .........................................................4
1.3.2 Poststructuralist/Postmodern Approach ......................................................4
2. THE ROLE AND FUNCTIONS OF THE MEDIA .....................................................5
2.1. Concepts as they relate to the media ...............................................................5
2.1.1 Functionalism ..............................................................................................5
2.1.2 Political Functions of the Media in a Democracy .........................................5
2.1.3 Media Pluralism ...........................................................................................6
2.2. African philosophy of ubuntu ............................................................................6
2.2.1 Overview of the Characteristics of Ubuntu ..................................................6
2.2.2 The Possible Influence of Ubuntu on Journalistic Values ............................6
2.2.3 The Consequences of Ubuntu as Normative Framework for the Media ......7
Terms
2.2.4 Feasibility of Ubuntu as Normative Theory for the Mass Media in South Africa 7 of use
By making use of this document you agree to:
3. THE EFFECTS OF MASS COMMUNICATION (EFFECT STUDIES ......................7
• Use this document as a guide for learning, comparison and reference purpose,
• Not
3.1 The Effects to duplicate,
Model reproduce
Deals with and/or
Social misrepresent
Problems the contents
Backwards of this document as your own work,
...............................7
• Fully accept the consequences should you plagiarise or misuse this document.
3.2 The Effects Model Treats Children as Inadequate .............................................8
3.3 The Effects Model Inadequately Defines Its Own Objectives ............................8 Disclaimer
3.4 The Effects Model Is Selective in Its Criticisms of Media Descriptions of Violence is”
Extreme care has been used to create this document, however the contents are provided “as 9 without
any representations or warranties, express or implied. The author assumes no liability as a result of
4. MEDIA CULTURE
reliance andAND
use ofTHE IDEOLOGY
the contents POWERThis
of this document. OFdocument
THE MEDIA is to be.....................9
used for comparison, research
and reference purposes ONLY. No part of this document may be reproduced, resold or transmitted in any
5. GLOBALISATION ................................................................................................. 10
form or by any means.
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