Exam (elaborations)
Principles of Marketing Chapter 1:Quiz 1 Exam( elaboration) Questions & answers
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Principles of Marketing Chapter 1:Quiz 1 Exam( elaboration) Questions & answers
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Principlesof
Marketing
Chapter
1/Quiz
1
------
refers
to
minimizing
the
resources
an
organization
must
spend
to
achieve
a
specific
level
of
desired
exchanges
-
ANS-efficiency
a
systematic
process
of
assessing
opportunities
and
resources,
determining
marketing
objectives,
and
developing
a
marketing
strategy
and
plans
for
implementation
and
control
describes
which
of
the
following
marketing
management
-
ANS-planning
according
to
the
market
concept,
an
organization
should
try
to
-
ANS-provide
products
that
satisfy
customers'
needs
and
allow
the
organization
to
achieve
its
goals
approximately
what
percentage
of
civilian
workers
in
the
United
States
performs
marketing
activities
-
ANS-25
to
33
percent
As
the
Industrial
Revolution
came
to
the
United
States,
most
firms
operated
in
a(n)
___________
orientation.
-
ANS-production
declining
to
add
gel
insoles
to
its
running
shoes
would
be
a
change
in
the
-----
element
of
the
marketing
mix
for
Nike
-
ANS-product
distribution,
price,
promotion,
and
product
are
all
elements
of
-
ANS-the
marketing
mix
Greensprings
Cemetery
in
upstate
New
York,
offers
a
full-service
funeral
and
burial
that
is
non-toxic
to
the
environment.
All
materials
used
in
the
burial
are
natural
and
will
decompose
with
no
negative
impact.
Greensprings'
service
is
relatively
new
in
the
United
States,
but
services
of
this
type
are
common
in
Great
Britain.
A
typical
burial
in
Greensprings'
cemetery
includes
a
casket
made
from
bamboo,
wicker,
paper,
or
other
natural
material.
There
are
no
headstones
of
stone
or
concrete
that
will
detract
from
the
landscape,
but
trees
and
plants
as
"markers"
are
allowed.
The
cost
for
a
burial
at
Greensprings
is
approximately
$3,000,
compared
to
about
$6,000
at
most
traditional
cemeteries.
Although
business
was
slow
at
first,
Greensprings
is
now
experiencing
an
increase
in
the
number
of
burials,
due
to
referrals
and
a
newly-developed
website.
The
owners
of
Greensprings
were
previously
in
the
cemetery
business,
and
ar
-
ANS-sales
Long-term
relationships
with
profitable
customers
is
the
key
objective
of
-
ANS-customer
relationship
management
Making
modifications
to
packaging
or
brand
names
involves
the
_____
component
of
the
marketing
mix.
-
ANS-product
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