Inside LVMH Certificate 2024/2025 Questions and Answers (Graded A)
Quel secteur d'activité de LVMH a généré la plus grande part des revenus en 2022 ? - ANSWER-Mode et maroquinerie
Combien de magasins LVMH gère-t-il ? - ANSWER-5 600 magasins
Qu'est-ce qui n'est pas un facteur clé pour Selective Retailing Maisons ? - ANSWER-Sélection de produits standard
Laquelle de ces Maisons est la plus ancienne ? - ANSWER-CHAUMET
Parmi les activités suivantes, laquelle ne fait pas partie du secteur Autres activités ? - ANSWER-
Automobile
Quelles Maisons font partie de la division Parfums et Cosmétiques ? - ANSWER-STELLA par Stella McCartney, ACQUA DI PARMA
Combien d'employés travaillent chez LVMH et combien y a-t-il de femmes ? - ANSWER-196 000 employés, dont 71 % sont des femmes
Quel est le plus ancien domaine viticole et la marque la plus jeune de la division Wines & Spirits ? - ANSWER-Domaine des Lambrays (le plus âgé) & Eminente (le plus jeune)
Quelle maison de mode au sein du groupe a été fondée en 1846? - ANSWER-Loewe
Combien y a-t-il de Maisons au sein du groupe LVMH ? - ANSWER-Plus de 75 Sélectionnez les phrases appropriées relatives à la stratégie omnicanale LVMH - ANSWER-· Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies.
· Establishing a smooth omnichannel customer experience requires cross-collaboration across all teams, departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the luxury story? - ANSWER-YES
How are eco-conscious customers adapting their consumption? - ANSWER-· Rethinking the product as a service (rental) and not only a good to own
· Rediscovering vintage products
According to Anne Michaut, select key principles of Luxury - ANSWER-· Consumers have a range of consumption motivations.
· Consumers tend to express their values through the brands they select.
· Brands can become powerful personal branding tools as they project clear and strong values.
· Brands can deliver higher perceived value to their customers by expressing their own values.
Which characteristics may help to measure the luxuriousness of an offer? - ANSWER-· Price
· Quality
· Scarcity
· Signed by brands.
· Controlled channels
· Personalized services
· Delivering experiential rewards
How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences? - ANSWER-
By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualisation, social media or values. - ANSWER-TRUE
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