Detailed Social Influence Essay Plans of the full AQA Psychology Topic including Key words, AO1 Points followed by A03 Evaluation points. Information is simplified for revision purposes
● A01 Types of conformity
Conformity: A form of social influence that results from exposure to the
majority influence resulting in change of behaviour. Yielding to group
pressure
3 types of conformity:
Compliance: Individuals having a temporary change of behaviour and
beliefs to achieve favourable reaction from those around them.
(Normative)
Identification: A form of influence where an individual adopts an attitude
or behaviour because they want to be associated with a particular person
or group.
Internalisation: Occurs when an individual is exposed to different views
and accepts influence because the content of the attitude or behaviour
proposed is consistent with their own value system.
● A01 Explanations for Conformity
Informational social influence: Occurs when an individual is in an
ambiguous situation and has the desire to be correct, so look to others to
gain evidence on reality.
Normative social influence:Influence whereby an individual conforms
with the expectations of the majority in order to gain approval and avoid
social disapproval
● A03 Evidence for and against Conformity
Jenness (1932): set up an ambiguous situation where participants were
asked individually to estimate how many beans (811) were in a glass
bottle shown.This was recorded then asked for a group estimate. Again
they were asked individually if they would like to change their original
estimate. average male participants changed their answer by 256 beans
and females 382 beans. These results demonstrate the power of
conformity in an ambiguous situation and are likely to be the result of
informational social influence.
- Temporal validity: cannot be applied now as Women conformed
more than men due to societal construct of gender
Asch Study 1956: To determine to what extent a person would conform to
majority influence.ppts in groups with confederates all but one: who
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