Branding Exam 2 Question and answers rated A+ Branding Exam 2
brand identity
meaning of the brand, name, personal attributes, personality traits
brand personality
humanizes the brand
character traits that add an emotional connection
image you want the customer to remember
name
sho...
protection
your brand is an asset
use it or lose it = loss of trademark rights
, promotion
brand tells us a story, sends messages, enhance images
profit
exploitation is not a negative
"take advantage of"
enhance image
new or significant revenue streams
Dark night at the shoe
bowl game retail event
$844k for week
camouflage registered trademarks
branded "the"
corporate brands
company is the brand
products are an extension of company
visual identity is on ALL products
independent brands
create separate brands
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