MGT 6311 Question and answer already passed MGT 6311: Digital Marketing
What are the three most popular forms of video content? - correct answer - Comedy
- Music
- News
Annotation - correct answer A comment or instruction added as text on a Youtube video (phased out in 2017)
Three th...
MGT 6311: Digital Marketing
What are the three most popular forms of video content? - correct answer ✔-
Comedy
- Music
- News
Annotation - correct answer ✔A comment or instruction added as text on a
Youtube video (phased out in 2017)
Three things captions do - correct answer ✔- labels a scene
- identifies a location or person
- narrates dialogue onscreen
Types of captions - correct answer ✔open and closed
Embedding - correct answer ✔Taking video from an online video provider
and posting it elsewhere on the web
Google AdWords - correct answer ✔Google's search advertising program,
which allows advertisers to display their adverts on relevant search results
and across Google's content network.
Metadata - correct answer ✔Information that can be entered about a
webpage and the elements on it to provide context and relevance information
to search engines
,Video cards - correct answer ✔Calls to action that pop up during a video and
entice certain actions from viewers
Video search engine optimization (VSEO) - correct answer ✔Optimizing
videos for search engines
Video syndication - correct answer ✔Process of distributing and getting
search coverage for videos
True/False: Online videos are expensive and difficult to produce - correct
answer ✔False: can be filmed at lower cost and quality than TV video
Video marketing covers these two approaches: - correct answer ✔- video
content
- video ads
Video content - correct answer ✔Videos made to entertain, inform, share
updates, or otherwise enlighten/delight the viewer
Video ads - correct answer ✔Ads that are filmed and formatted for online use
Components of good video content - correct answer ✔- addresses a
current/trending topic
- enticing
- remarkable
- unique
- shareable
- short
,Steps of video production - correct answer ✔- identifying your audience
- planning and concept
- producing
- choosing and upload to platform
- optimizing
True/False: The title of a video is very important - correct answer ✔True - it's
one of the first things the user sees when clicking through
Most important keywords should appear in the first _____ words of the title -
correct answer ✔first three
True/False: Video descriptions should be brief and to the point - correct
answer ✔False - descriptions for videos should be long and informative,
contains key words
True/False: You can use tags to input several keywords - correct answer
✔True
True/False: It's important to engage users and respond to relevant comments
- correct answer ✔True
Three ways to promote your video content: - correct answer ✔- owned media
- earned media
- paid media
, YouTube analytics - correct answer ✔provides data on YouTube brand
channel organic and paid video performance
Four ways users find content and ivdeo online - correct answer ✔- goes
directly to search engine
- follows recommendations from others
- goes directly to the URL
- finds video through paid ads and promotions
What are two examples of earned video promotion? - correct answer ✔-
Search optimization
- Social sharing
Differences between Facebook and YouTube video - correct answer ✔-
people aren't necessarily going to Facebook for video
- Facebook video disappears quickly from feed
- different lengths of time to be considered a view
How long is considered a view on Youtube vs. Facebook? - correct answer
✔Youtube: 30 seconds
Facebook: 3 seconds
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