Vance comes from the lower-upper class as does Jeff. They are both madly in love with
Julia, who is beautiful enough to do part-time modeling. According to the principle of
________, Julia could be attracted to both men.
A. restricted codes
B. elaborated codes
C. homogamy
D. ascribed status - C. homogamy
When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are bought and
displayed as markers of social class, they are ________.
A. social parameters
B. social inhibitors
C. psychological blocks
D. status symbols - D. status symbols
________ is the conscious designing of retail space and its various dimensions to
evoke certain effects in buyers.
A. Atmospherics
B. Marketing-landscaping
C. Store image
D. Pretailing - A. Atmospherics
One percenters are an example of ________.
A. plutonomy
B. saving rate
C. income inequality
D. pay pay ratio - C. income inequality
Hundreds of millions of consumers around the world have the purchasing power to
afford higher quality products. This consumer group, known as the ________, tend to
buy affordable cars rather than luxury cars.
A. plutonomy
B. mass class
C. leisure class
D. taste culture - B. mass class
, Sharon is upset with her secretary. Though everyone in the office agreed not to give
Christmas presents this year, Sharon's secretary gave her an expensive bottle of
perfume. Which of the following best identifies the source of Sharon's feelings?
A. Objectification
B. Self-serving guilt
C. The reciprocity norm
D. Role transference - C. The reciprocity norm
Which of the following is NOT one of the four interrelated functions of myths in a
culture?
A. Cosmological
B. Psychological
C. Sociological
D. Anthropological - D. Anthropological
________ are an actual or imaginary individual or group that significantly influences an
individual's evaluations, aspirations, or behavior.
A. Formal groups
B. Informal groups
C. Reference groups
D. None of the above - C. Reference groups
The personality of a retail store is also called ________.
A. store layout
B. retail theming
C. store theming
D. store image - D. store image
Harry was the lead singer in a band that hit it big. For his birthday, Harry had two
hundred friends flown by chartered jets to a private island in the South Pacific. They ate
the most expensive food, and every morning the bungalows were burned to the ground
and rebuilt for the next night. Harry's party is a good example of ________.
A. parody display
B. social mobility
C. ascribed status
D. conspicuous consumption - D. conspicuous consumption
Fred has been a farmer all his life. He inherited the family farm when he was 35, but
that was twenty years ago. Due to the economy, Fred has lost the farm and has taken a
manual labor job in the city to support his family. What form of mobility best describes
Fred's position?
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