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Some Questions to consider when preparing for the Marketing 301 Exam to be administered on October 14, 2015. By Bruce D. Weinberg £9.41   Add to cart
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Some Questions to consider when preparing for the Marketing 301 Exam to be administered on October 14, 2015. By Bruce D. Weinberg

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Chapter 1 How is marketing defined? What are the key elements/components of marketing? What conditions must be true for marketing to occur? What is a need? What types of needs exist? How is a need different from a want? How is value defined? What is a benefit? What is utility?

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  • August 3, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • some questions to consider when preparing for the
  • what are the four types of utility weve discussed

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Some Questions to consider when preparing for the Marketing 301 Exam
to be administered on October 14, 2015.
By Bruce D. Weinberg
Chapter 1
How is marketing defined?
What are the key elements/components of marketing?
What conditions must be true for marketing to occur?
What is a need?
What types of needs exist?
How is a need different from a want?
How is value defined?
What is a benefit?
What is utility?
What are the four types of utility we’ve discussed in this course and how do they differ?
What is a value proposition?
What is meant by product differentiation?
Identify the various types of stakeholders in marketing?
What are the elements of the “Triple Bottom Line?”
What is a market?
What are the “Four Ps”?
What are the elements of the marketing mix?
What is relationship marketing?
What is the marketing concept?
What is the societal marketing concept?

Chapter 2
What are the various competitive forces?
How is an industry structured?
What is a strategic business unit (sbu)?
What is a mission statement?
What is a business model?
What is a goal and an objective?
What types of goals or objectives do organizations have?
What is a marketing dashboard and its function and purpose?
What are the dimensions and the various elements of the BCG Matrix portfolio analysis approach?
What are four market-product strategies discussed in this course?
What is a SWOT analysis and what does each letter in the acronym represent?
What are the components of competition?




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