Practice Quizzes Exam 2 MBA 650 || All Answers Are Correct 100%.
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Module
Practice MBA 650
Institution
Practice MBA 650
Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe ha...
Practice Quizzes Exam 2 MBA 650 || All Answers Are
Correct 100%.
Joe is a computer service technician. People in his neighborhood usually depend on his
suggestions for purchasing any computer accessory or hardware, as they believe that he has
access to far more information on computer technology than the average consumer. The
neighbors are also aware that Joe has the required knowledge and background for understanding
the technical properties of the products. Within this context, Joe can be called a(n) ________.
A) transactional leader
B) opinion leader
C) role model
D) gate-keeper
E) international marketer correct answers B
________ is the study of how individuals, groups, and organizations select, buy, use, and dispose
of goods, services, ideas, or experiences to satisfy their needs and wants.
A) Consumer behavior
B) Mind mapping
C) Target marketing
D) Product differentiation
C) Consumer activism correct answers A
_________ can work to the advantage of marketers with strong brands when consumers make
neutral or ambiguous brand information more positive.
A) Selective retention
B) Selective choice
C) Selective embellishment
D) Selective attention
E) Selective distortion correct answers E
Which of the following is TRUE for business marketers?
A) They deal with more and smaller buyers than consumer marketers.
B) They deal with fewer and larger buyers than consumer marketers.
C) They deal with the same kind of buyers as consumer marketers.
D) They deal with more and larger buyers than consumer marketers.
E) They deal with fewer and smaller buyers than consumer marketers. correct answers B
Pittsburgh-based Consol Energy's coal business largely depends on orders from utilities and steel
companies which, in turn, depend on broader economic demand from consumers for electricity
and steel-based products like automobiles and appliances because of ________.
, A) fluctuating demand
B) derived demand
C) professional purchasing
D) multiple buying influences
E) multiple sales calls correct answers B
The milder information search state where a person simply becomes more receptive to
information about a product is called __________.
A) purchase decision
B) active information search
C) information search
D) heightened attention
E) dynamic information search correct answers D
The anchoring and adjustment heuristic comes to play when consumers base their predictions on
the quickness and ease with which a particular example of an outcome comes to mind.
A) True
B) False correct answers B
Which of the following is a form of cheating or undersupply relative to an implicit or explicit
contract which actually takes place when buyers cannot easily monitor supplier performance?
A) contractual transactionism
B) vertical integration
C) opportunism
D) business buying
E) institutional sale correct answers C
In which of the following is a person performing the role of an influencer?
A) LKG gets many calls from potential suppliers, and it is Leah's job to weed out the good
prospects and refer them to others in LKG.
B) Dan decides on the product requirements and makes the final choice of suppliers.
C) Dana authorizes the actions of the deciders and buyers in LKG.
D) Luke has the authority to pick out the supplier and negotiate the terms of purchase.
E) Liam heads the Tech team at LKG and provides information for evaluating the possible
alternatives. correct answers E
Anne is a frequent purchaser of Yoplait strawberry yogurt. For once, she decides to try a
different flavored yogurt. Instead of trying out the flavors offered by competing brands, Anne
selects a different flavor offered by Yoplait. Here, her past experience with the brand prompts
her to make the choice. Anne's behavior can be best described as ________.
A) fallacy of proposition
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