CFRE Test 1 Questions & Answers 2024/2025
Three key areas supported by research: - ANSWERSEnsures appropriate resource allocation, helps build staff and volunteer confidence, and adds an element of joy and discovery to prospecting
Five key sources of information for research are: - ANSWERSP...
Three key areas supported by research: - ANSWERSEnsures appropriate resource allocation, helps build
staff and volunteer confidence, and adds an element of joy and discovery to prospecting
Five key sources of information for research are: - ANSWERSPersonal contacts, participation records,
public information, peers/advisors/experts, and publications/ reports.
Components of a useful prospect profile: - ANSWERScomplete contact information, business history,
giving history with your organization, cultivation/ solicitation contact records, publicly available giving
information from other organizations, sources of information checked for the prospect, and most recent
review dates, general and specific interests.
Develop a system for ongoing research includes using - ANSWERSelectronic data enhancement, and
software tools to aid research and tracking.
Electronic analysis of giving history and donor information from in-house donor databases... -
ANSWERSprovides an easier way to identify important trends as well as consecutive and cumulative
donor histories.
Electronic screening of prospects and donors can help identify "wealth indicators" to segment them into
a minimum of two categories: - ANSWERSgeneral giving and upper level giving. This helps to target
appeals and solicitations more accurately and effectively regardless of the campaign type.
Electronic data-gathering from a variety of sources, including the Internet, can enhance the value of in-
house databases and lead to further segmentation of prospects and donors. This can be used to: -
ANSWERSincrease the amount of information available about existing donors and prospects, and
increase the likelihood of giving and upgrading donors.
Key features to consider in software tools to help with research are: - ANSWERSdonor data entry, gift
processing, donor communications and acknowledgement, commitment and membership tracking, and
reporting.
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