Assessment 2
Open course index
Open block drawer
Started on Monday, 5 August 2024, 4:35 PM
State Finished
Completed on Monday, 5 August 2024, 4:44 PM
Time taken 9 mins 1 sec
Marks 14.00/15.00
Grade 93.33 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
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Question text
SABMiller is making a conscious effort to appeal to more health conscious drinkers. Their approach
to marketing therefore places emphasis on what the consumer needs. This refers to the principle of
________________ of the marketing concept.
Select one:
a.
profitability
b.
consumer orientation
c.
social responsibility
d.
organisational integration
Feedback
The correct answer is: consumer orientation
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