Intro to Sport Management Final UPDATED Exam Questions and CORRECT Answers
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Module
Intro to Sport Management
Institution
Intro To Sport Management
Intro to Sport Management Final
UPDATED Exam Questions and
CORRECT Answers
Community Sport - CORRECT ANSWER- Organized physical activity based in community,
school, and local organizations. Encompasses rec. and competitive sport.
Community Sport Management Challenges - CORRECT ANSWER- Struct...
Intro to Sport Management Final
UPDATED Exam Questions and
CORRECT Answers
Community Sport - CORRECT ANSWER- Organized physical activity based in community,
school, and local organizations. Encompasses rec. and competitive sport.
Community Sport Management Challenges - CORRECT ANSWER- Structure and delivery
systems are varied. Governance of community and youth sport.
Size and Scope of Community Sport - CORRECT ANSWER- Millions in the US and Canada
participate at recreation and competitive levels
Function of Sport Marketing Agency - CORRECT ANSWER- Client management and
representation, client marketing and product endorsement and placement.
Full-Service Agencies - CORRECT ANSWER- Perform function in house with own
personnel. Full range of services.
General Agencies - CORRECT ANSWER- Integrated approach to development of client
programs. Athlete coach, and broadcaster marketing.
In-House Agencies - CORRECT ANSWER- Departments of companies that perform sport
functions on behalf of the products and divisions of the parent company.
Specialty Agency - CORRECT ANSWER- Specializes in the types of services that it
provides for its clientele. Ex. Using a company who specializes in housing.
Sport Marketing - CORRECT ANSWER- Process of designing and implementing activies for
the product, pricing, promotion, and distribution of a sport product or sport business product
to satisfy the needs or desires of consumers and to achieve the company's objectives
, Product - CORRECT ANSWER- Tangible good, a service, or an intangible quality that
satisfies consumers' wants or needs
Price - CORRECT ANSWER- Value of the product and the costs that the consumer must
accept to obtain the product
Place - CORRECT ANSWER- Distribution channels that allow consumers to access or obtain
the product
Promotion - CORRECT ANSWER- Integrated communication and public relations, activities
that communicate, inform, persuade, and motivate consumers to purchase the product
Marketing Plan - CORRECT ANSWER- Road map or game plan for an organization's
marketing activities
Step 1 of Marketing Plan - CORRECT ANSWER- Identify the purpose of the sport
marketing plan
Step 2 of Sport Marketing Plan - CORRECT ANSWER- Analyze the sport product
Step 3 of Sport Marketing Plan - CORRECT ANSWER- Project the market climate
Step 4 of Sport Marketing Plan - CORRECT ANSWER- Position the sport product
Step 5 of Sport Marketing Plan - CORRECT ANSWER- Pick the players: Analyze and Target
Consumers
Step 6 of Sport Marketing Plan - CORRECT ANSWER- Package the Sport Product
Step 7 of Sport Marketing Plan - CORRECT ANSWER- Price the Sport Product
Step 8 of Sport Marketing Plan - CORRECT ANSWER- Promote the Sport Product
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