What does the income statement examine?
~ revenue, expense, and profit
This ratio explains the leverage of a firm.
~ debt ratio
An accounting method that measures the performance and position of a company
by recognizing economic events regardless of when cash transactions occur.
~ accural...
Which primary driver does management use for an organization's structure?
✓~ Achievement of company goals
Which step in the organizing process results in management group work
activities into units within the organization?
✓~ Departmentalization
A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and
collaboration capabilities of all other social media sits. Which type of
competitive advantage is this company leveraging?
✓~ Customer loyalty
,Which marketing strategy is devoted to maintaining continuous bottom line
prices than relying on short term price cutting tactics such as cents off
coupons, rebates, and special sales?
✓~ Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to
market a product better than a push strategy?
✓~ When demand for the product is driven by the end user
Which marketing tool is essential to building an effective relationship marketing
campaign?
✓~ An affinity program
Which element of the promotional mix has the advantage of messaging that can
be tailored for each customer, but the disadvantage of a high cost per contact?
✓~ Personal Selling
What three factors should be addressed in a successful marketing plan? Choose
3 answers.
, ✓~ Target Market, Sales revenue goals, Plan implementation timeline (not on list,
marketing budget)
Which three characteristics are measured in demographic segmentation?
Choose 3 answers
✓~ Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-
buying behavior? Choose 3 answers
✓~ Buyers face organizational influences in addition to their own preferences,
purchasers often invite selected providers to bid on a purchase, a group or
committee often makes decisions
Which three conditions, in a global selling environment, should a small company
leverage to create a competitive advantage? Choose 3 answers
✓~ cultural homogeneity, mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising
more than personal selling? Choose 2 answers.
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